- Hotels' New Target Market: Pre-Teens
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
So, it seems business and leisure travelers aren't enough. USA Today repor ...
- Nabi Targets Moms For Kid Tablet
Marketing Daily, Aaron Baar - Friday, July 20, 2012
A television commercial in the campaign depicts the wonder and potential ...
- LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by t ...
- Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimpi ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- DirecTV Adds Disney Junior
MediaDailyNews, David Goetzl - Friday, July 13, 2012
Dealing without Nickelodeon programming as it battles Viacom in a carriage disput ...
- Facebook Considers Lowering Age Limit
Online Media Daily, Wendy Davis - Friday, July 13, 2012
Facebook is still deciding whether to allow children younger than 13 ...
- Social Media's War On Pedophilia
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 13, 2012
With the threat of pedophilia top-of-mind for many parents, Reuters investigates effor ...
- Birds Eye Sponsors Veggie Recipe Contest -- For Kids!
Around the Net In Media, Phyllis Fine - Friday, July 6, 2012
Birds Eye is " taking the unusual step of marketing directly ...
- 'Rangers,' 'Yu-Gi-Oh' Power CW On Saturday Mornings
MediaDailyNews, David Goetzl - Monday, July 2, 2012
The "Power Rangers" franchise, which will celebrate its 20th anniversary in 201 ...
- Giving Kids A Voice
Marketing: Travel, Gary Leopold - Monday, July 2, 2012
Enrich the family travel experience by speaking to kids in a langua ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- Advocates Seek FTC Probe Of Children's Claritin Campaign
Online Media Daily, Wendy Davis - Wednesday, June 20, 2012
A coalition of public interest groups said on Wednesday that Merck's campai ...
- Food Blogger, 9, Wins In Fight With Authorities
Around the Net In OMD Europe, Nina Lentini - Sunday, June 17, 2012
Martha Payne's images of uninspiring school meals-one consisted of two croquettes, ...
- Comcast Launches Apps Of Disney TV Shows
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2012
Moving further into the TV authenticated world, Disney/ABC Television announced new elemen ...
- Popular Children's Web Site Filled With Porn
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 12, 2012
Channel 4 News producer Rachel Seifert found out during her two month-lo ...
- Dads Less Wary Of Technology In Media
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
While 75% of moms versus 64% of dads believed that technology h ...
- Broadcast Nets Offer TV Ratings For Kids' Shows Online
MediaDailyNews, Wayne Friedman - Monday, June 11, 2012
Looking to bridge the gap for kids when it comes to onli ...
- N.J. Sues 'Teach Me' Developer For Collecting Data From Children
Online Media Daily, Wendy Davis - Thursday, June 7, 2012
New Jersey Attorney General Jeffrey Chiesa has sued app developer 24x7 digit ...
- Parents Urge Ban On Social Ads Aimed At Kids
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 6, 2012
Reg Bailey, of the Mothers Union, said that parents were right ...
- Disney Bans Junk Food Ads From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
Walt Disney will announce a radical plan to ban junk food a ...
- Disney Will Announce Major Childhood Obesity Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 5, 2012
Walt Disney chairman Robert A. Iger, who today will announce with Fir ...
- Kids Using Apps Frequently
Marketing Daily, Aaron Baar - Tuesday, May 29, 2012
According to The NPD Group, there's an average of 12 apps f ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Dauman Defends Nickelodeon, Netflix Deal
MediaDailyNews, Wayne Friedman - Thursday, May 3, 2012
Despite suspected viewership concerns over Netflix, Viacom chief executive Philippe Dauman defend ...
- Loughton: Parents Must Monitor Youngsters Online
Around the Net In OMD Europe, Nina Lentini - Friday, April 27, 2012
Children's minister Tim Loughton says parents are helping their children set ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the fir ...
- RockYou Agrees To $250K Fine To Settle COPPA Charges
Online Media Daily, Wendy Davis - Tuesday, March 27, 2012
Social game developer RockYou has agreed to pay $250,000 to settle charg ...
- The 'Toon That Roared
Marketing: Entertainment, Alison Hill - Thursday, March 15, 2012
How a kids' network spoke up against bullying ...
- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...