Walt Disney will announce a radical plan to ban junk food and other high-calorie kids' food commercials from its networks and stations -- all of which will initially hurt TV advertising sales.
Although Disney says there will be some lost advertising revenue, the company says health food marketing will grow. The new plan will include kids' morning programming on ABC stations.
The New York Times, which broke the story, says under the plan, products like Capri Sun drinks and Kraft Lunchables meals -- both current Disney advertisers -- will no longer accept TV advertising on their media platforms.
Disney says it will introduce something called "Mickey Check" in grocery stores, which are Disney-licensed products that meet certain limits on calories, saturated fat, sodium and sugar. It will display a logo consisting of Mickey Mouse ears and a checkmark on their packaging.
The ban on junk food ads will expand to Disney theme parks, where the company promises to reduce sodium levels for products that it serves. There will be a TV marketing campaign to support the effort.
Disney’s ad restrictions apply to any programming targeted to children under 12. This will include animated programming and live-action programming.