- Do Duplicate Leads Benefit Or Hinder Performance?
SearchBlog, Laurie Sullivan - Friday, June 7, 2013
Duplicate leads have a higher value than previously believed, according to ...
- Social-Mobile Purple Cloud Takes On Lead Generation
Online Media Daily, Laurie Sullivan - Monday, May 6, 2013
Startup Purple Cloud is testing a social, mobile lead-generation platform created ...
- Twitter As Lead Generation Tool
SearchBlog, Laurie Sullivan - Monday, April 22, 2013
Two recent announcements will prove Twitter's worth not only as a soci ...
- Automated Lead Generation Lacking On Brand Web Sites
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 12, 2013
About 37% of companies use an autoresponder and send follow-up emails aft ...
- CEO Krantz Explains YP's Digital Transition
Online Media Daily, Mark Walsh - Saturday, March 9, 2013
YP is one of the country's largest local advertising companies. As YP ...
- ReachLocal Debuts Products To Bolster Online Commerce
Online Media Daily, Laurie Sullivan - Tuesday, February 26, 2013
Attempting to build on a lead-generation business nine years in the makin ...
- How To Turn Webinars Into A Lead-Generation Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 16, 2013
David Kirkpatrick explains how Dataversity, a provider of data management resources f ...
- What Performance Marketers Need To Take Care Of Before 2013
Performance Insider, Peter Klein - Thursday, December 20, 2012
With the holiday marketing season closing, many performance marketers have already turn ...
- Quick Phone Response Plus Emails Improves Lead Conversion
Research Brief, Jack Loechner - Tuesday, December 11, 2012
According to a new report from Leads360, an analysis of 3.5 milli ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- How To Determine The Best Response Time Per Lead
SearchBlog, Laurie Sullivan - Thursday, November 15, 2012
Someone fills out a form on a company Web site to downlo ...
- Finding The Right Balance In Mobile Lead Generation
Performance Insider, Peter Klein - Thursday, September 27, 2012
The explosive growth of smartphones has presented a number of perplexing challeng ...
- Google Prompts Didit To Acquire Inceptor For PLA/Feed Support
SearchBlog, Laurie Sullivan - Thursday, August 23, 2012
The launch of paid product listing ads in Google Shopping prompted Did ...
- Google's Automotive Lead-Generation Tool
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 22, 2012
Mike Blumenthal spotted Google's test for new car leads on its sear ...
- Credit Ratings Aid Marketers In Targeting Ads
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Individuals with "very poor" credit are almost three times more likely ...
- Improve Odds Of A Returned Sales Call
Research Brief, Jack Loechner - Friday, June 15, 2012
The results of a new study presented in the Value of Connectio ...
- Basic Inbound Lead Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 18, 2012
Helping consumers find a brand's products and services creates the first st ...
- Inbound Marketing Channels Maintain Low Cost Advantage
Research Brief, Jack Loechner - Tuesday, March 13, 2012
According to the 2012 State of Inbound Marketing report by HubSpot, business ...
- When Qualified Leads Fall Short
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 9, 2012
Consumer leads traveling through a company's marketing funnel don't always convert ...
- Email Newsletters Convert Best For B2B; Sales Emails For B2C
Research Brief, Jack Loechner - Wednesday, February 22, 2012
Results from an Econsultancy survey released in February, conducted in partnership wi ...
- How To Design Lead-Generating Web Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2011
Don't overwhelm site visitors with information on landing pages. Sherice Jacob serv ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- TLC From Paid-Search Ads To Landing Pages To Web Sites, Please
SearchBlog, Laurie Sullivan - Wednesday, August 31, 2011
Marketers know paid-search ads on Google, Bing and Yahoo click through ...
- Ziff Davis Pubs Push Lead-Gen Biz
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Ziff Davis, the publisher of PC Magazine, sealed a deal Tuesday ...
- The Delicate Dance Of Lead-Gen On Emerging Platforms
Performance Insider, Jared Feldman - Friday, August 12, 2011
Given the popularity and frequency at which social/mobile applications emerge, we've reach ...
- REVShare Parent Unveils Acquisition Strategy:Targets Lead Gen, Direct Shops
Online Media Daily, - Tuesday, August 2, 2011
Media Properties Holdings (MPH), the owner of REVShare and Lead Generation Technologie ...
- Tips For Mobile Lead Generation
Performance Insider, Adam Boyden - Thursday, June 30, 2011
It's no secret -- smartphone adoption won't be slowing down anytime soo ...
- Neverblue Buys AKMG
Online Media Daily, - Friday, April 1, 2011
Neverblue, a lead generation network based in Victoria, British Columbia, announced i ...
- Why Verifying Identities Is Mission-Critical To Lead Generation
Performance Insider, Chris McArdle - Friday, March 11, 2011
Whether you're running an inbound call center or generating leads online, t ...
- The Ultimate Lead-Generation Technique
Performance Insider, John Hayes - Friday, January 21, 2011
Time and time again, we in this industry are asked the sa ...