- Online Channels Growing Fastest For Lead Generation
Research Brief, Jack Loechner - Thursday, September 4, 2014
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketin ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- MRM//McCann Lands AOR Assignment From Cisco Systems
MAD, Steve McClellan - Friday, July 25, 2014
The assignment is being led globally from MRM//McCann's Salt Lake City offic ...
- LeadiD Sniffs Out Fraudulent Leads With Forensiq
Real-Time Daily, Tyler Loechner - Monday, July 14, 2014
LeadiD, a lead gen tracking platform, has added fraud detection tech power ...
- Email Lead Nurturing Doesn't Cut It
Research Brief, Jack Loechner - Tuesday, July 1, 2014
According to a new survey by Bizo, in conjunction with Oracle Eloqu ...
- The Search Agency Acquires MoFuse To Support Local Mobile Campaigns
MAD LA, Laurie Sullivan - Friday, June 27, 2014
L.A.-based The Search Agency will announce Friday the acquisition of MoFuse. T ...
- Priceline Acquires OpenTable For $2.6 Billion; Strengthens Search, Mobile, Marketing Ad Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
The Priceline Group has agreed to acquire OpenTable for $103 per sha ...
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- Who Ya Gonna Talk To When Prospecting?
Research Brief, Jack Loechner - Monday, May 19, 2014
According to an infographic and study recently released by LeadJen, a B ...
- Authors Guild Aims To Revive Case Against Google
PolicyBlog, Wendy Davis - Tuesday, April 15, 2014
Continuing its feud with Google, the Authors Guild has asked a feder ...
- B2B Buyers Hold the Whip
Research Brief, Jack Loechner - Thursday, March 20, 2014
In October 2013, Dianna Huff of DH Communications, Inc., and Derek Edmo ...
- Reaching Millennials With Mobile
Research Brief, Jack Loechner - Monday, February 24, 2014
Millennials are the most informed consumer group, partly because they're the fir ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...
- Ages Apart, But Similar Shoppers
Research Brief, Jack Loechner - Monday, January 20, 2014
A new study of Millennial and Boomer purchasing trends, conducted by Radi ...
- Apple iOS Powers More Online Sales Than Android
Mobile Marketing Daily, Laurie Sullivan - Thursday, January 2, 2014
Smartphones drove 21.3% of all online traffic in 2013 -- nearly doub ...
- Plurals: America's Last Generation With Caucasian Majority
Research Brief, Jack Loechner - Tuesday, December 31, 2013
Generations are not created by happenstance. Nor are they designated purely ...
- Tools To Target The Right Leads
Marketing Daily, Peter Mollins - Friday, December 27, 2013
Sales and marketing professionals have a finite set of resources and shou ...
- Five Ways To Make Every CTA Work Harder
Marketing Daily, Alit Bar Sadeh - Tuesday, December 17, 2013
Just three little words: call to action -- yet so much ...
- How To Prevent Lead Leaks And Get More Customers
Marketing Daily, Todd Ebert - Wednesday, December 4, 2013
What can marketers do to prevent leaks in their marketing and sal ...
- Multi-Generational Families Overlooked In Advertising
Research Brief, Jack Loechner - Thursday, November 28, 2013
According to new research from Mintel, multi-generational families are more likely, th ...
- Sales Tools To Meet Every Challenge
Marketing Daily, Peter Mollins - Tuesday, November 26, 2013
For sales managers and sales teams, the right tools can be t ...
- Personalized Marketing For B2B Sites - Three Ways To Avoid Complexity
Marketing Daily, Alit Bar Sadeh - Monday, November 11, 2013
B2B marketers today work hard to develop content that is targeted ...
- PCH Launches Mobile Ad Targeting Using Member-Provided Data
Online Media Daily, Laurie Sullivan - Wednesday, November 6, 2013
Publishers Clearing House (PCH) has released a mobile advertising platform for W ...
- Your Sales Technology In A Box
Marketing Daily, Peter Mollins - Thursday, October 24, 2013
Sales leaders need tips on how to select the right tools ...
- Marketing Lexicon: Lead Nurturing
Marketing Daily, David Karel - Monday, October 21, 2013
We have now turned the page to a new chapter in le ...
- Issue Solutions Creates Strong Lead Generation
Research Brief, Jack Loechner - Thursday, September 26, 2013
Marketers are well along in their adoption of lead-generation practices, according ...
- Transparency Breeds Honesty, Tech Investments Across Ad Industry
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Transparency will drive publishers to create a better experience for consumers visiti ...
- Matomy Media Integrates MobAff Within MediaWhiz
Online Media Daily, Gavin O'Malley - Tuesday, July 9, 2013
Continuing its U.S. buying spree, Tel Aviv-based Matomy Media Group has acquir ...
- Yahoo Launches Lead Gen Biz
Online Media Daily, Laurie Sullivan - Monday, June 17, 2013
Yahoo Small Business on Monday will launch Yahoo Localworks to help compani ...
- Do Duplicate Leads Benefit Or Hinder Performance?
SearchBlog, Laurie Sullivan - Friday, June 7, 2013
Duplicate leads have a higher value than previously believed, according to ...