- Investigation, Consumer Unease Puts Squeeze On Lead-Gen Space
Performance Insider, Dan Felter - Thursday, March 20, 2008
So the Federal Trade Commission finally bagged its self-proclaimed elephant. After ...
- FTC Sends Signal Of Continued Vigilance Against Deceptive Online Ads
Online Media Daily, Wendy Davis - Wednesday, March 19, 2008
The Federal Trade Commission's complaint against ValueClick and the terms of t ...
- FTC Posts Details Of ValueClick Agreement
Online Media Daily, - Tuesday, March 18, 2008
The Federal Trade Commission Monday posted details of ValueClick's
agreement ...
- Bulletproof Glass Against Spammers?
Feedback Loop, - Friday, March 14, 2008
Web advertising rates going up this year? Hmmmmm. ROI down? Hmmmmm. C ...
- Why You Should Do Your Homework
Performance Insider, Craig Blake - Thursday, March 13, 2008
I'm a male, gainfully employed, in my mid-30s, married with two childre ...
- IAB Best Practices Miss Mark On Data Sharing
Online Media Daily, Jere Doyle - Monday, March 10, 2008
I believe the IAB's recently released "Best Practices" are a long-overdue st ...
- Can I Sell Your E-mail Address?
Performance Insider, Eric Obeck - Thursday, March 6, 2008
My bet is that 99% of you immediately answered "no" when y ...
- Hiding In Plain Sight?
Feedback Loop, - Friday, February 29, 2008
Good article. So what are [co-registration networks] hiding?? That's easy, I'll te ...
- What Are Co-Registration Networks Hiding?
Performance Insider, Elie Ashery - Thursday, February 28, 2008
Co-registration has been touted by many industry gurus as a great w ...
- Engagement Dis-content: The Perils Of Putting Format First
Performance Insider, Frank Cutitta - Thursday, February 21, 2008
In the world of lead generation engagement marketing, much of the foc ...
- ValueClick To Pay $2.9 Million To Settle FTC Probe
Online Media Daily, Wendy Davis - Thursday, February 14, 2008
ValueClick agreed to pay $2.9 million to settle a Federal Trade Commissi ...
- A 'Credit Score' For Online Leads
Performance Insider, Jeff Liebl - Wednesday, February 13, 2008
Most people are familiar with the term FICO score. Developed by Fa ...
- IAB Best Practices Guidelines for Lead Gen Spark Criticism
Online Media Daily, Wendy Davis - Friday, February 8, 2008
The Interactive Advertising Bureau Thursday issued
best practices guidelines for onli ...
- IAB Best Practices Champion Transparency And Consumer Protection
Performance Insider, Jeremy Fain - Thursday, February 7, 2008
The digital performance marketing industry is tackling a number of important issu ...
- ValueClick Faces Another Lawsuit Over Promises Of 'Free' Merchandise
Online Media Daily, Wendy Davis - Wednesday, February 6, 2008
Currently under investigation by the Federal Trade Commission for its use ...
- ReachLocal Expands Into Florida With Tampa Bay Office
Online Media Daily, - Friday, February 1, 2008
ReachLocal has set up shop in Tampa Bay, marking the local sear ...
- FTC Settles Another 'Free' Merchandise Complaint
Online Media Daily, Wendy Davis - Thursday, January 31, 2008
Online performance marketing company Member Source Media will pay $200,000 to sett ...
- Adjusting Search ROAS To Optimize New Customer Acquisition
Performance Insider, Tom Alison - Thursday, January 31, 2008
Postage costs up 25%, paper costs up 10% to 15% -- wh ...
- Don't Increase Ad Spending -- Optimize
Performance Insider, Gary Kreissman - Thursday, January 24, 2008
When I joined Ogilvy & Mather as a freshly-minted MBA way ba ...
- Florida AG Settles Lead-Gen Case
Online Media Daily, Wendy Davis - Thursday, January 17, 2008
The Attorney General of Florida has extracted $1 million from lead-generation fi ...
- A Call to CPG Marketers: Capitalize on Consumers' Affinity for Online Relationships
Performance Insider, Jere Doyle - Thursday, January 17, 2008
Consumers want online relationships with their friends and colleagues. This is evide ...
- Report: ValueClick Lead-Gen Practices Still Flawed
Online Media Daily, Wendy Davis - Tuesday, January 15, 2008
ValueClick said it hopes to settle a Federal Trade Commission probe in ...
- Where Did All The Follow-Ups Go?
Performance Insider, Elie D. Ashery - Thursday, January 10, 2008
I've witnessed a destructive trend in the last year with lead generatio ...
- Online Lead Generation Evolves For The Local Market
Performance Insider, Court Cunningham - Thursday, January 3, 2008
Online lead generation is a booming but increasingly scrutinized industry. While ma ...
- Performance Advertising And The 'R Word'
Performance Insider, Gary Kreissman - Thursday, December 20, 2007
The subprime crisis, the dollar crisis, the credit crisis, the energy cris ...
- Strengthening Customer Relationships Through Lead Generation
Performance Insider, Marc Diana - Thursday, December 13, 2007
More and more, large companies with extensive customer databases are beginning ...
- CAUTION: Don't Throw the Baby Out With The Bathwater!
Performance Insider, Angie McCloskey - Thursday, December 6, 2007
Should we let the government be the watchdog of our industry, ...
- Adteractive Settles With FTC Over Lead-Generation Practices
Online Media Daily, Wendy Davis - Thursday, November 29, 2007
Performance marketing company Adteractive has agreed to pay a $650,000 fine ...
- Government Scrutiny Of Incentivized Lead-Gen Yields New Standards
Performance Insider, Dan Felter - Thursday, November 29, 2007
Two government regulatory decisions publicized in November set significant new standards f ...
- Yodle Grabs $12 Million In Second Round of Financing
Online Media Daily, - Tuesday, November 27, 2007
Yodle has snagged $12 million in its second round of financing, l ...