- New Version Of Dawn Doubles As Hand Softener
Marketing Daily, - Wednesday, November 18, 2009
P&G is combining opposites -- moisturizing cream with dish soap -- ...
- Serena Williams, Mia Hamm Team With CVS
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2009
A variety of marketing programs are planned for the partnership in 201 ...
- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- Melitta Launches Coffee Line With European Flavor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
German coffee maker Melitta is rolling out a new line of Europe ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Dunkin' Intros First Low-Fat Muffin
Marketing Daily, - Tuesday, October 6, 2009
The low-fat (3 grams) apple caramel muffin is part of Dunkin's n ...
- Vegemite 2.0 Developments Offers Insight Into The New Kraft
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Ilan Brat writes that the launch of a lighter version of Vegemi ...
- Yoplait Launches YoPlus Light
Marketing Daily, - Thursday, September 17, 2009
General Mills's Yoplait has launched YoPlus Light. Like regular YoPlus, the lig ...
- P&G Plans Mr. Clean Car Wash Expansion In Texas
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
...
- New Wheaties Fuel Targets Athletic Men
Marketing Daily, Karlene Lukovitz - Wednesday, September 9, 2009
Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel ...
- Going Downtown? L.L.Bean Launching A Contemporary Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
L.L.Bean says it wants to develop a clothing line -- dubbed L.L.Be ...
- Pizza Hut Intros Stuffed Crust Pan Pizza
Marketing Daily, - Monday, August 31, 2009
Pizza Hut has introduced a pan pizza with a crust stuffed wi ...
- New Popeyes Commercials Introduce Wings
Marketing Daily, Karlene Lukovitz - Friday, August 28, 2009
The campaign includes 15- and 30-second TV spots and a 60-second rad ...
- Duracell Launches Consumer Electronics Line
Marketing Daily, - Thursday, August 20, 2009
Duracell is launching a line of consumer electronics charging products under t ...
- New Mike's Flavor Supports Cause
Marketing Daily, - Friday, August 14, 2009
Mike's Hard Lemonade Co. is supporting breast cancer research as it introduc ...
- Diet Mountain Dew Adds Berries
Marketing Daily, - Wednesday, August 5, 2009
PepsiCo's Mountain Dew brand says that for the first time it ...
- For Those Who Want Their Cereal Extra Manly
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
General Mills is introducing Wheaties Fuel today and all its marketing wi ...
- Critics Eat Grilled Crow Over KFC Bashing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
Early returns on Kentucky Grilled Chicken show heavy trial and strong repurcha ...
- Snuggie Adds Softer Version, Colors, Kid-Sized Blankets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 8, 2009
...
- Peet's Launches Bottled Iced Teas
Marketing Daily, - Monday, June 29, 2009
Peet's Coffee & Tea, Inc. is launching Peet's Bottled Iced Teas, ready-to-dri ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Progresso Lauching High-Fiber Soups
Marketing Daily, - Friday, June 26, 2009
Progresso will launch a line of high-fiber soups in the fall. T ...
- If Retail Shelves Seem Bare, That's Because They Are
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Analysts say that supermarkets, drugstores and discount retailers, who have been expandi ...
- Jack In The Box To Carry Diet Dr Pepper
Marketing Daily, - Thursday, June 25, 2009
Dr Pepper Snapple Group has signed a multi-year agreement with Jack ...
- Energizer Spies Opportunity, Expands 'To-Go' Line
Marketing Daily, Aaron Baar - Wednesday, June 24, 2009
The new line, augmenting the already-in-place line of battery-powered cell phone pow ...
- Kellogg Adds Honey To Corn Flakes To Attract Hispanics
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Corn Flakes with a Touch of Honey is launching this month support ...
- Nestlé Extending Purina Into Pet Gear Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
Nestlé Purina PetCare wants to makes sense of the unruly dog-and-cat accesso ...
- Cold Stone Creamery Intros Non-Melting Ice Cream
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
A spokesperson says the chain is supporting the launch of the n ...
- 3 Questions That Drive Successful Brand Extensions
Marketing Daily, Denise Lee Yohn - Friday, May 22, 2009
Following these brand extensions best practices should enable you to answer ...
- Tyson Launches Lower-Sodium Skillet Creations
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The line has 45% less sodium than its predecessor. Sodium content rang ...