New Mike's Flavor Supports Cause

  • August 14, 2009
Mike's Hard Lemonade Co. is supporting breast cancer research as it introduces a limited-edition hard pink lemonade variety starting this week.

The pink variety -- the second of three seasonal flavors introduced this year to celebrate Mike's 10th anniversary -- is also being dedicated to honoring a long-time Mike's employee who died of breast cancer this year.

Mike's Hard Pink Lemonade bottles will carry a breast cancer awareness message, and the company is donating $250,000 to the Breast Cancer Research Foundation in memory of the employee.

In development for two years, the pink flavor will be available through October in liquor, grocery, club and convenience stores nationwide.

The first Mike's seasonal flavor, a hard raspberry variety, was launched in March as a spring/summer offering. The third, fall/winter seasonal flavor will be announced later this year.--Karlene Lukovitz



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