- Are There Cracks In The Local TV Station News Money-Making Machine?
TV Watch, Wayne Friedman - Thursday, May 25, 2023
TV news executives are closely watching what Sinclair Broadcast Group did ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
MAD, Steve McClellan - Thursday, May 4, 2023
The companies said Comscore is the only alternative ratings service that wi ...
- Former USA Today EIC Nicole Carroll To Launch Local News Initiative
Publishers Daily, Ray Schultz - Monday, May 1, 2023
Carroll will head local journalism project at Arizona State University. ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...
- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- States Newsroom Launches Rhode Island Site
Publishers Daily, Ray Schultz - Sunday, March 19, 2023
The 'Rhode Island Current' will offer coverage that helps Rhode Islanders understa ...
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
Marketing Politics Weekly, Joe Mandese - Thursday, March 16, 2023
The biggest media beneficiaries of the revised estimates are radio and cab ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
TV Watch, Wayne Friedman - Wednesday, March 15, 2023
How can we resolve local TV stations' "core" advertising challenges? How abo ...
- Can Local TV Advertising Turn The Corner? Direction Unknown
TV Watch, Wayne Friedman - Thursday, March 9, 2023
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
Television News Daily, Wayne Friedman - Friday, March 3, 2023
TV stations and other platforms have "less and less quality programming, ...
- MLB Grows 'Local Media' Operations As RSN Financial Issues Loom
Television News Daily, Wayne Friedman - Wednesday, March 1, 2023
In response to RSNs' mounting financial issues, MLB has hired new sta ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
GroupM this morning announced a deal utilizing a nonprofit organization to v ...
- NextGen TV To Reach 75% Of U.S. This Year, NAB Pushing FCC To Fast-Track It
Digital News Daily, Karlene Lukovitz - Wednesday, February 22, 2023
Large broadcasters want the FCC to dedicate staff to overcoming the remaini ...
- Readers Put More Trust In Local News Products Than National, Study Says
Publishers Daily, Ray Schultz - Tuesday, February 21, 2023
Americans have a dismal view of the national news media. Only 2 ...
- NBA Renewed Diamond Streaming Deal Despite Possible Bankruptcy: Report
Digital News Daily, Karlene Lukovitz - Monday, February 20, 2023
If Diamond files for bankruptcy, it would violate one of the NBA ...
- Nexstar Drops Free Streaming Of Live, Local TV Stations' Newscasts
Television News Daily, Wayne Friedman - Tuesday, January 17, 2023
Nexstar Media Group will no longer allow its local TV stations' newscas ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic Concerns
Television News Daily, Wayne Friedman - Tuesday, January 10, 2023
Amidst looming economic concerns, total TV advertising for 2023 is expected ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Newspapers Go To the Wall As The Year Closes
Publishers Daily, Ray Schultz - Thursday, December 29, 2022
Several local papers are closing due to economic and other conditions.. ...
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
The Google News Initiative is working with the American Journalism Project ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Google, LMC Launch Digital On Demand Services For Local Media
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 6, 2022
The Digital on Demand Services program will provide local media companies wi ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...
- Digital Is Driving Up Local Subscriptions: Medill
Publishers Daily, Ray Schultz - Tuesday, November 22, 2022
'The headline is that the bottom hasn't fallen out,' Medill Prof ...