- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Google, LMC Launch Digital On Demand Services For Local Media
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 6, 2022
The Digital on Demand Services program will provide local media companies wi ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV
Digital News Daily, Karlene Lukovitz - Wednesday, November 30, 2022
The updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...
- Digital Is Driving Up Local Subscriptions: Medill
Publishers Daily, Ray Schultz - Tuesday, November 22, 2022
'The headline is that the bottom hasn't fallen out,' Medill Prof ...
- TikTok, American Express Launch Small Business Accelerator Program
Digital News Daily, Colin Kirkland - Tuesday, November 15, 2022
#ShopSmall, launched in partnership with American Express, will give small businesses platfo ...
- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
Television News Daily, Wayne Friedman - Friday, November 11, 2022
The bulk of the increased political ad dollars during major election yea ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Hearst's MySA.com launches San Antonio Service Hub
Publishers Daily, Ray Schultz - Wednesday, November 9, 2022
The site will provide journalistic perspective on how to get the mo ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Scripps Sees 'Weakness' In National Ad Market, CTV Boosts Overall Results
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Scripps said its national networks saw ad market "weakness" in Q3, b ...
- Binance Invests $500 Million To Help Fund Twitter Takeover
Digital News Daily, Colin Kirkland - Friday, October 28, 2022
After indicating in May it would co-invest in Twitter alongside other investor ...
- Publishers Clearing House Taps 70 Years Of Data To Launch PCH Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, October 24, 2022
The audience segments are built from signals collected about the 170 milli ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Public Media Outlet To Acquire, Serve As 'Anchor' For North Texas Paper
Publishers Daily, Ray Schultz - Thursday, September 29, 2022
The transaction is being facilitated by the National Trust for Local N ...
- Comscore Strikes 'Advanced Audiences' Deal With Fox TV Stations
Television News Daily, Wayne Friedman - Monday, September 12, 2022
Fox says the Comscore deal means it can now use significantly larg ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Uberall has introduced features to provide insights into performance of multiple locatio ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2022
The change and the tool that Google announced earlier this year beg ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- Hyper-Local 'Muncie Magazine' To Launch This Fall
Publishers Daily, Ray Schultz - Sunday, July 24, 2022
Franchise agreement is the Towne Post Network's 19th, the company says. ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Local OTT Advertising To Hit $2B, Doubling 2020 Total
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
The average compounded annual growth rate over the past two years f ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- Uberall Partners With Amazon Alexa To Expand Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 13, 2022
Uberall's partnership with Amazon Alexa aims to help brands and businesses conne ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
The deal could bring in business for local restaurants and advertising dolla ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- Google News Desktop Redesign Gets More Personal, Local News
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Google launched a new version of Google News Wednesday, celebrating the company ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...