- Microsoft Bing Confirms It Is Working On New Retail Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2022
The new marketplace, Buy Direct, allows consumers to click on products a ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Amazon Reportedly Moves Deeper Into Local Ads, Creates 'Start-Up' Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
Amazon has reportedly begun to focus more on local ads in ...
- American Car Center Taps Harmelin Media, Cites Local-First Approach
MediaDailyNews, Joe Mandese - Monday, May 23, 2022
Billings were not disclosed, but the account includes search, social media, OTT/C ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- 'NYT' Editor Dean Baquet's Next Gig: Leading 'NYT' Local Investigative Journalism Fellowship
Publishers Daily, Tony Silber - Wednesday, April 27, 2022
Baquet is stepping down in June from top post of "NYT" executi ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Ongoing Challenge: Getting Consumers Of Local News To Pay
Publishing Insider, Tony Silber - Tuesday, April 26, 2022
More than 70% of respondents in a Chicago study said no o ...
- Arizona Media Company Launches New Weekly
Publishers Daily, Tony Silber - Friday, April 15, 2022
Times Media Group, owner of more than 30 community-news outlets, announced th ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Mother's Day Rituals - What She Really Wants
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Mom says all she wants is time with family on Mother's Da ...
- Low-Cost Digital Marketing Suite Offered To Local Businesses
Email Marketing Daily, Ray Schultz - Tuesday, April 5, 2022
Hoursmap also provides a higher-priced plan for firms that seek to outsour ...
- Free Local OTA TV Service Bows Dynamic Ad Insertion, Replacement Across 30% Of U.S.
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
The service, legally operated with broadcasters' participation, lets them offer targeted advertisi ...
- Axios Acquires 'The SF Minute,' Expanding Local Newsletter Portfolio
Publishing Insider, Tony Silber - Thursday, March 31, 2022
The SF Minute will officially relaunch as Axios San Francisco in t ...
- Why The Impending Launch Of 'Baltimore Banner' Is Attracting So Much Buzz
Publishing Insider, Tony Silber - Monday, March 28, 2022
The 'Banner' might be the best-funded nonprofit local-media startup ever, launched ...
- Weigel Broadcasting To Start Story Television, Its Sixth Network
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
Weigel Broadcasting Co. is launching its sixth network -- locally based Sto ...
- Google Ranking System Will Give Local News Increased Visibility
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 9, 2022
Google announced an improvement to its ranking systems Wednesday, giving local ne ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
In 2022, political advertising will hit another record total for broadcast ...
- Analysts Boost 2022 Local Ad Spend Forecast, Especially For TV, OTT
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
BIA's last forecast called for $161.5 billion in total local ad revenu ...
- Google To Scan Files In Its Cloud Services For Illegal, Harmful Content
Performance Marketing Insider, Laurie Sullivan - Monday, December 20, 2021
A Google policy announced last week gives the company permission to sc ...
- NextGen TV To The Rescue? Billions In New Revenue Could Come Soon To Local TV
TV Watch, Wayne Friedman - Wednesday, December 1, 2021
NextGen base revenue is projected to be 22% of all local ...
- 'Axios' Expands Its Fast-Growing Network Of Local News Sites
Publishing Insider, Tony Silber - Friday, November 19, 2021
Axios' 50-person team now has more than 500,000 subscribers and an op ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Antietam Broadband Re-Signs With Nielsen For Local TV
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Antietam provides residential and business digital television, high-speed internet and digital pho ...