- 'Axios' Expands Its Fast-Growing Network Of Local News Sites
Publishing Insider, Tony Silber - Friday, November 19, 2021
Axios' 50-person team now has more than 500,000 subscribers and an op ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Antietam Broadband Re-Signs With Nielsen For Local TV
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Antietam provides residential and business digital television, high-speed internet and digital pho ...
- Dish, Sinclair Reach 3-Months' Delayed Carriage Deal
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
But the deal doesn't include Sinclair's RSNs, as sports leagues had ho ...
- 'San Antonio Report' Taps Munsil As EIC
Publishers Daily, Fern Siegel - Monday, November 8, 2021
A former CNN Politics editor is now heading the nonprofit, member-supported publicatio ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- News Revenue Hub Supports Revenue-Enhancement Initiative
Publishers Daily, Tony Silber - Tuesday, October 5, 2021
The goal is to make it easier for mission-driven digital news outle ...
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
Streaming video/OTT is forecast to see the biggest 2022 gain - ...
- 'Chicago Sun-Times,' WBEZ Explore Partnership To Sustain Local News
Publishers Daily, Ray Schultz - Friday, October 1, 2021
The newspaper has signed a letter of intent to merge with Chica ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Loss Of Newspapers Leads To Waning Interest In Local Politics
Publishing Insider, - Tuesday, September 28, 2021
TV's higher growth rate lured away more ad dollars, leaving newspapers wi ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to gr ...
- Nexstar Media Group Forms Stellar, A Cross-Selling Local TV-Streaming Platform
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
A number of TV station groups have formed these ad sales platfor ...
- Locast Claimed To Offer A 'Public Service,' But A Judge Disagreed
TV Watch, Wayne Friedman - Wednesday, September 8, 2021
The TV networks and the judge believe Locast was just another ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Artificial Lack Of Intelligence
Media Insider, Kaila Colbin - Friday, August 27, 2021
Four years ago, I stood onstage and introduced people to the te ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Digital News Daily, Colin Kirkland - Wednesday, August 18, 2021
A study of local ad agencies across the country by Borrell Associat ...
- How Madison Avenue Attained Herd Immunity
RTBlog, Joe Mandese - Monday, August 2, 2021
Just a week after publishing our eighth upward revision in Madison Avenue ...
- Report: News Outlets Returning To Local Ownership
Publishers Daily, Ray Schultz - Wednesday, July 28, 2021
Gannett has unloaded some smaller newspapers, and Alden Global Capital could we ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Analysis: Substack's Impact On Democracy
Around the Net In Publishing, Ray Schultz - Friday, July 9, 2021
The emergence of Substack has been hailed as the solution to t ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading t ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buyin ...