- Study: Op-ed Pages Work Better When They Focus Only On Local Issues
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
Readers served that approach were more likely to read stories and sha ...
- Google, Okayplayer Partner On Project To Drive Local News
Publishers Daily, Ray Schultz - Friday, May 28, 2021
The Byline Project's open-source software is available on any WordPress platform f ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To President
Television News Daily, Wayne Friedman - Thursday, May 27, 2021
Oh was previously co-chief operating officer of the local TV station group ...
- Legislators Reintroduced Future Of Local News Act
Publishers Daily, Ray Schultz - Friday, May 14, 2021
If passed, the measure would set up a panel that could recomme ...
- Publishers Push Value Of Local Press To White House
Publishing Insider, - Friday, May 14, 2021
The president said his administration would expand funding for COVID-19 outreach effort ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The online gambling on local TV advertising totaled $154 million in t ...
- Yelp, Zillow Analyze Digital Nomads
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Ye ...
- Substack's Local News Push Is Worthwhile Amid Dearth of Newspapers
Publishing Insider, - Friday, April 16, 2021
The 4-year-old startup, which two weeks ago raised $65 million in ventu ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you boug ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medi ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV show ...
- Tiny News Collective Receives Investment From Google News Initiative
Publishers Daily, Ray Schultz - Friday, April 2, 2021
The TNC's mission is to support founders unrepresented in media ownership. ...
- High Court Wisely Upholds FCC Rules On Media Cross-Ownership
Publishing Insider, - Friday, April 2, 2021
It's a victory for local media outlets that can better pool the ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19 ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's Impacts
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
The operator of local TV stations announced a 5% force reduction. Politic ...
- States Newsroom Launches Free Syndication Service
Publishers Daily, Ray Schultz - Friday, February 26, 2021
Capital Connections will make it easier for readers to access state a ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, ju ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad Gains
Television News Daily, Wayne Friedman - Friday, February 26, 2021
Overall company-wide revenue grew 40% to $591 million, with local TV stati ...
- Where Marketers Plan To Spend Local Budgets In 2021
Performance Marketing Insider, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spe ...
- 'Fort Worth Report' To Debut This Spring, Focuses On City Accountability And Service Journalism
Publishers Daily, Fern Siegel - Monday, February 15, 2021
City residents wanted more in-depth local coverage, which they claimed was lack ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for met ...
- How Publishers Can Improve Subscriber Retention With Data Insights
Publishing Insider, - Thursday, February 11, 2021
The retention strategy varies by fours types of subscribers, with the mo ...
- Nextdoor May Be Latest Social-Media Threat To Local News
Publishing Insider, - Wednesday, February 3, 2021
Nextdoor is becoming a forum for discussion about local issues and ...
- Local Media Group Teams With Mather On Subscription Services
Publishers Daily, - Thursday, January 21, 2021
The consortium uses its purchasing power to negotiate money-saving deals for memb ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Tegna Renews Nielsen For Local TV Ratings In 34 Markets
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
Tegna, which owns stations in a total of 51 U.S. markets, renew ...