- Personalisation, Subject-Line Predictors Got A Very Quiet Thumbs Up At Dmexco
EuroMail, Sean Hargrave - Friday, September 16, 2016
It's the channel that often gets overlooked amidst the hype on ...
- Dmexco 2016 -- Buzzing With Insight Or Bored With Buzzword Bingo?
London Blog, Sean Hargrave - Friday, September 16, 2016
Ever wondered if it's just you playing a game of Buzzword Bin ...
- Honda Motor Europe Appoints DigitasLBi As European Content Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
Honda Motor Europe has appointed DigitasLBi as its pan-European content agency ...
- EU New Copyright Rules Could Serve Publishers Well
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
The EU is proposing strict new copyright rules aimed at making ...
- Amazon Echo Scheduled For UK Launch
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
Amazon has announced plans to sell the Echo, its voice-controlled "intelligent" speake ...
- Telegraph Holds Talks With Agencies Over Its Digital Media Business
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
Telegraph Media Group has contacted agencies about its digital media business. T ...
- EU Vows Free WiFi For All
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
The European Commission wants free WiFi to be provided in public spac ...
- Google Still Leads For Search, But Other Players Worth Considering
Around the Net In MAD London, Sean Hargrave - Thursday, September 15, 2016
While Google remains the dominant search engine, as it transitions into machi ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Email Still Delivering Strong ROI, EMarketer Report Shows
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Despite whisperings of its decline in recent years, email remains a growin ...
- Increasing Engagement Rates Is Top Email Marketing Goal
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
Increasing engagement rates is the top goal for 54% of email markete ...
- ROI Means Email Is Still Going Strong
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, September 14, 2016
The well-known Mark Twain quip -- "The reports of my death a ...
- Katie Price And FA Chairman To Headline The Festival Of Marketing
Around the Net In MAD London, Sean Hargrave - Wednesday, September 14, 2016
FA chairman Martin Glenn and reality star Katie Price will both headli ...
- 'Toothless' Press Regulator Slammed By MPs
Around the Net In MAD London, Sean Hargrave - Wednesday, September 14, 2016
The watchdog set up to regulate press standards has been branded "toothles ...
- AdBlock Plus Announces 'Acceptable Ad' Sales Platform
Around the Net In MAD London, Sean Hargrave - Wednesday, September 14, 2016
Eyeo, owner of the world's leading ad-blocking solution Adblock Plus, has delv ...
- GSK And Save The Children Top Partnership League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, September 14, 2016
GlaxoSmithKline (GSK) and Save the Children have topped C&E Advisory's Corporate-NGO Partnershi ...
- Personalisation Is Key As Holiday Season Approaches
EuroMail, Sean Hargrave - Wednesday, September 14, 2016
Open rates dip around the holiday, but to keep open rates acceptab ...
- Viewability, Fraud, Ad Blocking, Kickbacks -- Is There Any Trust Left In Media?
London Blog, Sean Hargrave - Wednesday, September 14, 2016
Is the breakdown in trust between audiences, publishers, brands and agencies ...
- BBC Loses Great British Bake Off To Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The Great British Bake Off will switch to Channel 4 following i ...
- Judge Rules Against Facebook In 14-Year-Old Girl's Naked 'Shame Page' Picture Case
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
Facebook has lost a legal bid to prevent a 14-year-old girl fr ...
- Instagram Launches Troll Abuse Filter
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
Abusive posts from social media trolls will be hidden from Instagram ...
- Coca-Cola Zero Leads UK Ad Awareness Scores
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in Augu ...
- 'This Girl Can Run' Campaign Gets 28,000 Women Running
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The running version of Sport England's "This girl can" campaign, England Athletic ...
- 'Guardian' Advises Brands To Push A Sales Message In Branded Content
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The Guardian's commercial strategy director Adam Foley believes too many brands th ...
- NSPCC Pushes For Better Protection For Children Against Online Porn
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The NSPCC has clashed with the government's Digital Economy Bill, claiming th ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...
- DMA Launches GDPR Survey
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 12, 2016
The DMA is asking businesses to tell it how they are prepari ...
- DMARC Rules Mean Own Domain Emails Are Best For Deliverability
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 12, 2016
There is no confirmed date for when Gmail and Microsoft will ...
- Testimonials Give Much-Needed 'Social Proof' To Email Campaigns
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 12, 2016
Customer testimonials are one of the most powerful tools that email markete ...
- Email May Be Old, But Its ROI Is Impressive
Around The Net In EU Email Marketing, Sean Hargrave - Monday, September 12, 2016
Talk to anyone about email marketing and they will comment on t ...