- TV's Renaissance Will Be Born From Better Attribution Data
MAD London, Calum Smeaton - Monday, March 7, 2016
When television advertising is so expensive, the need for better attribution h ...
- Netflix In Talks To Take 'Top Gear' Global Against Amazon And Clarkson
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Netflix is in talks with the BBC to air the revamped "T ...
- Government May Delay BBC Royal Charter White Paper Until After EU Referendum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
The government is likely to delay publishing the white paper on t ...
- Sir Martin Sorrell Warns Against 'Don Draper-ish' Positive Attitude Over Potential Brexit
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Sir Martin Sorrell has said that the bullish "Don Draper-ish" attitude ...
- Strongbow Moves From St Luke's To Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to hand ...
- Pandora Jewellery Becomes First Snapchat Mother's Day Advertiser
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Pandora Jewellery is to become the first retail brand in the ...
- Facebook To Pay More Tax In The UK
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Facebook is set to pay millions of pounds more in tax ...
- Betsafe Moves Media Account To Rocket
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Betsafe has handed its multimillion-pound media and planning account to Rocket ...
- P&G Signs Jessica Ennis-Hill, And Her Mum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Procter & Gamble has agreed to a partnership with Olympic gold medalli ...
- Facebook, Google: Tax Is The Price For Buying Public 'Likes'
London Blog, Sean Hargrave - Friday, March 4, 2016
Facebook and Google are not afraid of fines or politicians, but th ...
- Ad Blocking Is 'Protection Racket,' Says Culture Secretary
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Ad-blocking companies are running a "modern-day protection racket" that poses a thre ...
- Vote Leave Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Vote Leave, the organisation campaigning for the UK to exit the Europe ...
- Expedia Calls Ad Account Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Expedia, the online travel portal, is reviewing its advertising account, currently he ...
- Government To Close BBC iPlayer Loophole
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
The government will rush through legislation to close the "iPlayer loophole," whi ...
- ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
ITV's chief executive Adam Crozier has questioned the effectiveness of online advertisin ...
- Deloitte Study Shows CMO Spend Will Increase, Improvement Needed On Results
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Deloitte's CMO practice leadership has weighed in on a recent CMO Surv ...
- Beacon Service Claims To Bridge Offline and Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Advertisers are being promised the ability to bridge the gap between onli ...
- Government To Tackle Fake Social Media Profiles
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Internet "trolls" who create fake social media profiles could face charges, s ...
- Fake Social Profiles' First Victims Are Self-Deluded Brands
London Blog, Sean Hargrave - Thursday, March 3, 2016
Trolling is awful and already illegal. The unseen victims are brands th ...
- Google's Removal Of Right-Hand Side Ads Gives Agencies The Upper Hand
MAD London, Niel Bornman - Thursday, March 3, 2016
Agencies that are strong in integrating paid and natural search campaigns a ...
- Apple And Samsung Behind Huge Contactless Payment Growth
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
The number of consumers making contactless payments globally will reach 148m th ...
- Ikea Calls GBP300m Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
Ikea is reviewing its estimated EUR400 million (GBP312 million) global media-buying arrangemen ...
- Report Calls To End Near Century Of Self-Regulation At The BBC
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
An end to 94 years of BBC self-regulation by scrapping the B ...
- ITV Buoyant Ahead Of Euro 2016
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
ITV increased underlying pre-tax profit by 18% to GBP865m in 2015 a ...
- Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
A week after launching, the Google-led Accelerated Mobile Pages (AMP) initiative h ...
- Guardian Seeking Premium Content Payments -- Pay Wall Ruled Out
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
"Guardian" editor Katharine Viner has said she wants to persuade more reade ...
- How Fast Can Your Brand Reverse?
London Blog, Sean Hargrave - Wednesday, March 2, 2016
Celebrity endorsement and slick marketing is great -- but if you c ...
- Warc Names P&G Most Effective Global Advertiser
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Procter & Gamble has overtaken Unilever to take the title of t ...
- Supermarkets Must Up Their Game After Morrisons Signs Amazon Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Amazon is moving into the grocery retail market via a partnership wi ...
- 'New Day' Launches As Trinity Mirror Revenue Declines
Around the Net In MAD London, Sean Hargrave - Tuesday, March 1, 2016
Trinity Mirror marked its launch yesterday of the first national newspaper ...