Pandora Jewellery is to become the first retail brand in the UK to partner with Snapchat to run a sponsored filter. On Mothering Sunday (6 March) Snapchat users will be given the opportunity
to take a selfie using the Pandora filter, which will run a branded message around the image. The photos will celebrate the unique similarities between mother and daughter and will be shared on
Snapchat and other social media sites.
Read the whole story at Campaign »