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ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising

ITV's chief executive Adam Crozier has questioned the effectiveness of online advertising, saying that while brands investing in digital "might look like they're being more efficient on paper" they are not seeing the expected results. Speaking at the brand's annual results conference yesterday, Crozier said that numerous "big advertisers" have voiced their concerns when it comes to online advertising and measuring its effectiveness.

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