- AI Brand Jumps The Loyalty Line, ChatGPT Enters The Top 10
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatG ...
- Holding Customers Tight: Retailers Are Offered A New Loyalty Tool
Email Insider, Ray Schultz - Thursday, September 25, 2025
The alliance between Listrak and Rivo is designed to drive personalized ema ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- Unreal's Chief Commercial Officer on Candy Marketing and Turning Trial into Loyalty
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
Alison Whritenour shares how Unreal approaches candy marketing by aligning with mode ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- GM Rewards Loyalty Program, Software Drive Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 22, 2025
GM Rewards Members spend more at the automaker and are more engag ...
- AI Shopping Assistant Links Cashback Rewards Programs
MediaDailyNews, Laurie Sullivan - Wednesday, June 25, 2025
Consumers can interact with product suggestions from Gemini, Copilot, ChatGPT, Claude a ...
- McDonald's To Offer Customers Snapchat+ Subscriptions
MediaDailyNews, Colin Kirkland - Tuesday, June 10, 2025
Snapchat is inviting customers to exchange their MyMcDonald's Rewards points for ...
- Young Adult Viewers: More Streaming Apps, Higher Churn
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Streaming viewers ages 18-34 are 58% more likely to "churn" (drop servic ...
- JetBlue, United Partner For New 'Blue Sky' Program
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 29, 2025
The collaboration gives customers of both airlines more fight options and wa ...
- General Motors Revamps Loyalty Program
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2025
Points can be redeemed for exclusive experiences that only GM can provid ...
- Loyalty For Sale: Consumers Want Cashback And Free Shipping
Email Insider, Ray Schultz - Tuesday, May 13, 2025
Email is by far the preferred messaging channel, Dotdigital reports. ...
- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- Reach For The Heart, Not For The Wallet: Emotions Rule Brand Loyalty
Email Insider, Ray Schultz - Thursday, April 10, 2025
Marketers say discounts are less important than a personal connection, Bloomreach repo ...
- Appreciating The Gen X Affluent Consumer
MediaDailyNews, Josh Lane - Friday, April 4, 2025
Over the next 10 years, Gen X will continue to be ...
- Southwest Airlines Ends 'Bags Fly Free'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 12, 2025
Southwest trademarked the "Bags Fly Free" slogan 54 years ago. ...
- General Motors, Tesla Tops In Loyalty, Retention
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2025
It's too soon to say whether Tesla backlash due to Musk's politic ...
- Consumers Crave Uplifting Content More Than Ever, Study Finds
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Brands may have an opportunity to foster loyalty and drive purchase behavi ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- Loyalty Royalty: Fox News, Hyundai, Discover
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
Brand Keys' new annual ranking demonstrates a 5% gain in loyalty c ...
- The Trend Mill: 5 Predictions For Marketing In 2025
Email Insider, Ray Schultz - Tuesday, January 21, 2025
Loyalty declined in 2024 as consumers sought lower prices. But customers wi ...
- Trump: The Master Brand That Transcends The Presidency
Marketing Politics Weekly, Robin Lemberg - Tuesday, January 21, 2025
Trump's brand is a wake-up call for business leaders - reminding ...
- Delta Partners With YouTube For In-Flight Premium Content
MediaDailyNews, Colin Kirkland - Friday, January 10, 2025
Delta announced a host of new content offerings for SkyMiles Members ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Brand Bonding: Gen Z Is The Least Loyal Generation, Baby Boomers The Most
Email Insider, Ray Schultz - Tuesday, September 24, 2024
Email is the most popular communications channel overall, SAP Emarsys reports. ...
- Streamers Now 'First Stop' For Consumers
Advanced TV Insider, Wayne Friedman - Wednesday, September 18, 2024
Nearly half of respondents say their "first stop" destination is one ...
- Loyalty Legends: Apple, Amazon, Domino's, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 9, 2024
Brand Key's annual ranking finds changing consumer expectations are a primary dri ...
- In A League: Brands Drive Loyalty By Targeting Communities
Email Insider, Ray Schultz - Wednesday, August 14, 2024
Military personnel and first responders are among the shoppers who appreciate exclusi ...