- Mobile Loyalty Brings New Meaning to Eenie, Meenie, Minie, Mo
Marketing Daily, Mitchel Krause - Thursday, March 28, 2013
I never imagined I would be correlating day-to-day business challenges in t ...
- Brand Keys: Local Loyalty Drives Major Leagues
Marketing Daily, Karl Greenberg - Monday, March 25, 2013
Professional sports teams compete with national rivals on the field, rink, a ...
- Devices Will Drive Social TV
Mobile Marketing Daily, Mark Walsh - Thursday, March 21, 2013
Second-screen devices combined with customized content, interactive apps and loyalty programs wi ...
- Travel Companies Must Engage Millennials
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
More Millennials report using travel apps on their smartphones including Hotels.com, Expedi ...
- Loyalty Low Among Wireless Carriers
Marketing Daily, Aaron Baar - Monday, March 18, 2013
According to a study from WDS (a division of Xerox that provid ...
- A New Look At Compliance: Building Patient Loyalty
Marketing: Health, Neil Weisman - Tuesday, March 19, 2013
Whether you're taking medication, have started a diet and exercise program, ...
- When it Comes To Loyalty, Experience Is Everything
Marketing Daily, Michael Hemsey - Friday, March 15, 2013
Experience is everything. Yet what experiences inspire loyalty remains fluid. For brand ...
- Dos Equis Brand Perception On The Rise
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
Despite the annual preoccupation with all things Irish in honor of S ...
- Forrester Forecasts 13% Gain In Online Sales
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2013
"This growth will be abetted by traditional stores' investments in web business ...
- Rethinking What Hotel Loyalty Means
Marketing: Travel, Gary Leopold - Monday, March 4, 2013
Can any one brand realistically expect to capture a significant share ...
- Loyalty Drives Consumers More Than Discounts, Deals, Content
Online Media Daily, Gavin O'Malley - Wednesday, February 27, 2013
Deals, discounts, and exclusive content are not nearly as important to soci ...
- A Business Model For Search Ads, Coupons
SearchBlog, Laurie Sullivan - Friday, February 22, 2013
Dear Google and Microsoft: I can see the potential of coupons attach ...
- Delta, Starwood Link Rewards Programs
Marketing Daily, Tanya Gazdik - Sunday, February 10, 2013
Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking the ...
- Study Reveals Brands With Loyal Facebook Fans
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
A surprising survey reveals that a non-profit tops the list of bran ...
- Ford Drives To The Fore In Brand Loyalty
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
The big mover was Ford, which had been in the middle ...
- J. Crew, Kohl's And Dick's Top Store Loyalty Ranking
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2013
It takes careful devotion to brand identity to keep people coming ba ...
- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Dunkin' Donuts Enters Loyalty Card Arena
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Loyalty cards are all the rage these days. Not only do cost-conscio ...
- Who's A Frequent Flyer Member?
Marketing Daily, Nina Lentini - Friday, February 1, 2013
Top 10 DMAs in which adults who are members of the freque ...
- Safeway, ExxonMobil Partner For Rewards Program
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2013
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with ...
- Veterinarians: Cat Care Key To Growth
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2013
Bayer HealthCare teamed up with the American Association of Feline Practitioners f ...
- Saks Advertises Its Beefed-Up Perks
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Saks Fifth Avenue says it is expanding its SaksFirst loyalty program, a ...
- American Airlines Upgrades International Travel
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2013
American Airlines is adding service components to its first class and busine ...
- JetBlue's Loyalty Lessons: Let Customers Decide
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Working with KULA Causes, JetBlue set up a giving platform just da ...
- Starbucks Out With $450 Steel Gift Card
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
Starbucks is rolling out a $450 Starbucks card. The coffee behemoth th ...
- JetBlue Airways Matches Charitable Donations
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2012
JetBlue Airways will match all customer donations made through its TrueBlue Givi ...
- M&T Bank Offers Custom Check Cards
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2012
M&T Bank is offering customers the new option of custom check ca ...
- Imported Beer Rebounds In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2012
After sinking to its lowest U.S. consumer satisfaction levels in two yea ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...