- Building Brand Loyalty: It's Not Just About ROI
Engage:Hispanics, Juan Aceves - Thursday, October 25, 2012
I recently returned from visiting my father in Mexico City, the pla ...
- Apple, Amazon Lead 2012 Brand Keys Loyalty Leaders
Marketing Daily, Karlene Lukovitz - Wednesday, October 24, 2012
Documenting the ascendance of tablets, 2012's list is headed by #1 Appl ...
- Toyota's Loyal Base Unaffected By Recall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Toyota has the highest loyalty rate of any major automaker, according ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- The Cows Are Contented, The Customers Not So Much
Garfield at Large, Bob Garfield - Monday, September 17, 2012
As trust assumes an ever larger influence on purchasing decisions, brands ...
- Chevron Pairs With Safeway
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Chevron is launching its first ever loyalty rewards program in the U. ...
- Pandora's Box Of Loyalty
Marketing: Travel, Jeffrey K. Rohrs - Monday, September 10, 2012
Loyalty. It is the holy grail of travel marketers. The mountain pe ...
- DirecTV, Viggle Reward TV Viewers
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
DirecTV has an arrangement with Viggle that will provide rewards to viewe ...
- Social Media Gain In Customer Interaction
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 29, 2012
Although Facebook currently remains the dominant social media channel, Twitter marketing wi ...
- Moe's Southwest Grill Offers Nationwide Check-In Rewards
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Moe's Southwest Grill has launched a club that will reward customers f ...
- Hertz Launches Online Music Store
Marketing Daily, Tanya Gazdik - Wednesday, August 8, 2012
Hertz Corp. is launching an online music store that will allow i ...
- Using Customer Experience Optimization To Boost Loyalty Programs
Marketing: Travel, Mark Simpson - Monday, July 30, 2012
The online travel industry has changed: travel agencies now provide a one-st ...
- Kellogg Launches Loyalty Program
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Kellogg is looking to reward its most loyal customers with a n ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- American Airlines, Qantas, Partner
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
American Airlines AAdvantage members can now book award travel via AA.com ...
- JetBlue, Emirates Partner For Frequent Flyer Promo
Marketing Daily, Tanya Gazdik - Sunday, July 1, 2012
Starting July 1, members of JetBlue's customer loyalty program TrueBlue will ...
- JetBlue, Alaska Airlines Top Airlines
Marketing Daily, Tanya Gazdik - Wednesday, June 13, 2012
JetBlue Airways and Alaska Airlines lead their respective segments in customer satisfacti ...
- WhaleShark Expands Coupon Empire to France
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
Online coupon giant WhaleShark Media, which operates the RetailMeNot coupon site ...
- Power: Ace Hardware Top Home Improvement Retailer
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- Keep 'em Comin' Back
Research Brief, Jack Loechner - Wednesday, April 4, 2012
According to a recent survey of marketing executives by Loyalty 360, althou ...
- Social Media Drives CVS Loyalty
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
CVS/pharmacy runs the nation's largest loyalty program, offering 69 million cardholders ...
- SiriusXM CEO Explains Rate Hike
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
SiriusXM CEO Mel Karmazin wrote an email that was sent out ...
- Report: Customers Are Most Loyal To Sam's Club
Around the Net In Brand Marketing, Nina Lentini - Wednesday, March 21, 2012
Who's the loyalist of them all? Turns out customers of Sam's Clu ...
- Marketers Divergent On Digital Successes
Marketing Daily, Aaron Baar - Monday, March 19, 2012
According to brand and customer loyalty engagement company Brand Keys, Coca-Cola a ...
- Starwood Hotels And Resorts Launches iOS App
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2012
It is upping the ante on loyalty programs with an iPhone, iP ...
- Automakers' Sites Are Digital Wind Tunnels
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Automotive brand loyalty happens after a customer drives off the dealership l ...
- Dealerships Losing Younger Customers
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Whether for repairs, upgrades or customization work, dealership service is a $ ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Continental Pushes Past Southwest In Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...