- Samsung Tops In Brand Engagement, Loyalty
Marketing Daily, Aaron Baar - Monday, February 4, 2013
"This is a big turnaround," Robert Passikoff, Brand Keys founder and presiden ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Dunkin' Donuts Enters Loyalty Card Arena
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Loyalty cards are all the rage these days. Not only do cost-conscio ...
- Who's A Frequent Flyer Member?
Marketing Daily, Nina Lentini - Friday, February 1, 2013
Top 10 DMAs in which adults who are members of the freque ...
- Safeway, ExxonMobil Partner For Rewards Program
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2013
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with ...
- Veterinarians: Cat Care Key To Growth
Marketing Daily, Tanya Gazdik - Sunday, January 27, 2013
Bayer HealthCare teamed up with the American Association of Feline Practitioners f ...
- Saks Advertises Its Beefed-Up Perks
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Saks Fifth Avenue says it is expanding its SaksFirst loyalty program, a ...
- American Airlines Upgrades International Travel
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2013
American Airlines is adding service components to its first class and busine ...
- JetBlue's Loyalty Lessons: Let Customers Decide
Marketing Daily, Sarah Mahoney - Monday, December 17, 2012
Working with KULA Causes, JetBlue set up a giving platform just da ...
- Starbucks Out With $450 Steel Gift Card
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
Starbucks is rolling out a $450 Starbucks card. The coffee behemoth th ...
- JetBlue Airways Matches Charitable Donations
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2012
JetBlue Airways will match all customer donations made through its TrueBlue Givi ...
- M&T Bank Offers Custom Check Cards
Marketing Daily, Tanya Gazdik - Tuesday, November 27, 2012
M&T Bank is offering customers the new option of custom check ca ...
- Imported Beer Rebounds In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, November 15, 2012
After sinking to its lowest U.S. consumer satisfaction levels in two yea ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succe ...
- Building Brand Loyalty: It's Not Just About ROI
Engage:Hispanics, Juan Aceves - Thursday, October 25, 2012
I recently returned from visiting my father in Mexico City, the pla ...
- Apple, Amazon Lead 2012 Brand Keys Loyalty Leaders
Marketing Daily, Karlene Lukovitz - Wednesday, October 24, 2012
Documenting the ascendance of tablets, 2012's list is headed by #1 Appl ...
- Toyota's Loyal Base Unaffected By Recall
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Toyota has the highest loyalty rate of any major automaker, according ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- The Cows Are Contented, The Customers Not So Much
Garfield at Large, Bob Garfield - Monday, September 17, 2012
As trust assumes an ever larger influence on purchasing decisions, brands ...
- Chevron Pairs With Safeway
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Chevron is launching its first ever loyalty rewards program in the U. ...
- Pandora's Box Of Loyalty
Marketing: Travel, Jeffrey K. Rohrs - Monday, September 10, 2012
Loyalty. It is the holy grail of travel marketers. The mountain pe ...
- DirecTV, Viggle Reward TV Viewers
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
DirecTV has an arrangement with Viggle that will provide rewards to viewe ...
- Social Media Gain In Customer Interaction
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 29, 2012
Although Facebook currently remains the dominant social media channel, Twitter marketing wi ...
- Moe's Southwest Grill Offers Nationwide Check-In Rewards
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
Moe's Southwest Grill has launched a club that will reward customers f ...
- Hertz Launches Online Music Store
Marketing Daily, Tanya Gazdik - Wednesday, August 8, 2012
Hertz Corp. is launching an online music store that will allow i ...
- Using Customer Experience Optimization To Boost Loyalty Programs
Marketing: Travel, Mark Simpson - Monday, July 30, 2012
The online travel industry has changed: travel agencies now provide a one-st ...
- Kellogg Launches Loyalty Program
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
Kellogg is looking to reward its most loyal customers with a n ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- American Airlines, Qantas, Partner
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2012
American Airlines AAdvantage members can now book award travel via AA.com ...
- JetBlue, Emirates Partner For Frequent Flyer Promo
Marketing Daily, Tanya Gazdik - Sunday, July 1, 2012
Starting July 1, members of JetBlue's customer loyalty program TrueBlue will ...