Moe's Southwest Grill has launched a club that will reward customers for checking in on either Facebook or Foursquare at any of its 440+ U.S. locations.
Users register at www.moes.com/check-in, connect their Facebook and/or Foursquare accounts, and begin earning prizes each time they check in at a Moe's location.
Between now and Sept. 26, check-ins and social sharing activities will earn participants "chips" that translate into entries in a "Take the Queso to the Banko" sweepstakes, offering a grand prize of a $500 Moe's gift card, and five prizes of $100 gift cards.
The Check-In Club site also feaures a leaderboard highlighting chip leaders, a map showing all check-ins per state, a Foursquare feed with tips and photos from Moe's locations around the country, and a page showing individual members' check-in status/ranks among all members.
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