- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...
- How To Turn Your Superfans Into Guerrilla Marketers
Engage:Teens, Sanjay Dholakia - Thursday, July 28, 2011
Teens are natural marketers: they are extremely enthusiastic about the things th ...
- How Lack Of Loyalty KO'd Borders
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Even as bookstore fans are lamenting the liquidation of Borders, marketing exper ...
- Measuring The Pay-Off For Customer Loyalty
Marketing Daily, Laura Patterson - Thursday, July 21, 2011
Investing and implementing any customer loyalty initiative should be made in t ...
- Stampt App To End Paper Loyalty Cards
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile startup Stampt, which aims to replace the traditional store loyalty ca ...
- Inspiring Brand Loyalty Within Developing India
Marketing Daily, Elle Morris - Tuesday, July 5, 2011
Brands must understand the daily, often pragmatic needs of Indian women a ...
- Not All Brands Benefit By Loyalty Programs
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
A new study out of Ryerson University in Toronto suggests that loyal ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Retail Loyalty And The Opportunity Of Mobile
Marketing Daily, Jeff Weidauer - Friday, June 24, 2011
To be successful, any mobile effort must integrate with other tactics a ...
- Kimpton Teams With Tumi, Partner Of Marriott
Marketing Daily, Tanya Gazdik - Monday, June 13, 2011
Kimpton Hotels has linked with upscale bag maker Tumi for a promoti ...
- Brand Loyalty, Moms And The Web
Engage:Moms, Stephanie Azzarone - Wednesday, May 25, 2011
We talked to moms after reviewing the Consumer Insights results and fou ...
- Dunnhumby Acquires BzzAgent
Marketing Daily, - Monday, May 23, 2011
Dunnhumby Ltd., the London-based shopper loyalty company, says it has acquired BzzAgen ...
- Confidence Not A Problem; Shopper Loyalty Is
Marketing Daily, Sarah Mahoney - Saturday, May 21, 2011
"Worries about external factors, like economic trends where retailers are basically helples ...
- People Close-Lipped On Companies, Products
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
"The most underleveraged way to encourage positive word-of-mouth with your best custome ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Amtrak Selects Olson For Loyalty Biz
Marketing Daily, - Thursday, April 21, 2011
Amtrak has selected Olson's one-to-one specialty group Olsondenali as its agency ...
- Study: One-Third Of Loyalty Rewards Uncashed
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2011
Broken down to the individual, the "2011 Forecast of U.S. Consumer Loyal ...
- Study: Coffee Drinkers Most Loyal to McD's
Marketing Daily, - Thursday, April 14, 2011
A soon-to-be-released study from CustomersDNA LLC has found that just 29% ...
- Dunkin' Launches National Rewards Program
Marketing Daily, - Wednesday, April 6, 2011
Dunkin' Donuts has launched its first national rewards program. The new ...
- Polk: Ford Keeps Loyalty Numbers Strong
Marketing Daily, Karl Greenberg - Friday, April 1, 2011
Market research firm Polk, which bases monthly loyalty numbers on households returni ...
- Next Big Thing? Big Y Launches $20 Loyalty Card
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2011
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMilla ...
- So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a compl ...
- Finding: Loyalty/Rewards Programs Lacking
Marketing Daily, Aaron Baar - Wednesday, March 16, 2011
"Retailers have an opportunity to build loyalty with their customers," Rob Sewar ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Study: Bad News Travels Fast
Marketing Daily, - Tuesday, March 8, 2011
One-quarter of U.S. consumers are far more likely to spread the wo ...
- Recognize User Ecosystems, Drive Affinity
Marketing Daily, Rob Barrish - Wednesday, March 2, 2011
When a device morphs from being a mere status symbol into ...
- Tops In Loyalty: JetBlue, USAA And American Express
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2011
The rankings measure customer loyalty using Net Promoter Score (willingness to recommend ...
- Cadillac Roles Out 'Shield' Loyalty Program
Marketing Daily, - Tuesday, February 15, 2011
Cadillac is launching an owner loyalty program called Cadillac Shield that includ ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...