- People Close-Lipped On Companies, Products
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
"The most underleveraged way to encourage positive word-of-mouth with your best custome ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Amtrak Selects Olson For Loyalty Biz
Marketing Daily, - Thursday, April 21, 2011
Amtrak has selected Olson's one-to-one specialty group Olsondenali as its agency ...
- Study: One-Third Of Loyalty Rewards Uncashed
Marketing Daily, Tanya Gazdik - Tuesday, April 19, 2011
Broken down to the individual, the "2011 Forecast of U.S. Consumer Loyal ...
- Study: Coffee Drinkers Most Loyal to McD's
Marketing Daily, - Thursday, April 14, 2011
A soon-to-be-released study from CustomersDNA LLC has found that just 29% ...
- Dunkin' Launches National Rewards Program
Marketing Daily, - Wednesday, April 6, 2011
Dunkin' Donuts has launched its first national rewards program. The new ...
- Polk: Ford Keeps Loyalty Numbers Strong
Marketing Daily, Karl Greenberg - Friday, April 1, 2011
Market research firm Polk, which bases monthly loyalty numbers on households returni ...
- Next Big Thing? Big Y Launches $20 Loyalty Card
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2011
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMilla ...
- So Loyal, They'll Buy Shirts Off Their Backs
Marketing Daily, Robert Passikoff - Thursday, March 31, 2011
Game attendance correlates with fan loyalty, too, but loyalty is a compl ...
- Finding: Loyalty/Rewards Programs Lacking
Marketing Daily, Aaron Baar - Wednesday, March 16, 2011
"Retailers have an opportunity to build loyalty with their customers," Rob Sewar ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Study: Bad News Travels Fast
Marketing Daily, - Tuesday, March 8, 2011
One-quarter of U.S. consumers are far more likely to spread the wo ...
- Recognize User Ecosystems, Drive Affinity
Marketing Daily, Rob Barrish - Wednesday, March 2, 2011
When a device morphs from being a mere status symbol into ...
- Tops In Loyalty: JetBlue, USAA And American Express
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2011
The rankings measure customer loyalty using Net Promoter Score (willingness to recommend ...
- Cadillac Roles Out 'Shield' Loyalty Program
Marketing Daily, - Tuesday, February 15, 2011
Cadillac is launching an owner loyalty program called Cadillac Shield that includ ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...
- Brand Keys: Southwest, Delta Are Top Airlines
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
"Southwest has always had more empathy for their customer and their frustration ...
- Local Hooks, Positioning Spark Ace Hardware Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
For Ace Hardware, customer satisfaction isn't just a nice idea -- it ...
- Have Apps Killed Brand Loyalty?
Marketing Daily, Jeff Hilimire - Wednesday, February 9, 2011
Should I support my local retailer, get the deal-with-purchase at Best Bu ...
- Expanded Samsung Programs Boost Customer Loyalty
Marketing Daily, Aaron Baar - Tuesday, February 8, 2011
"A large part [of our consumer engagement strategy] is offering a consiste ...
- Hyundai On Top For Second Year In Loyalty Index
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Hyundai's turnaround is remarkable, not least because the automaker is for t ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Voila Brings Hotel Loyalty Program to North America
Marketing Daily, - Friday, January 14, 2011
Voila Hotel Rewards has announced the program's first offerings in North Ameri ...
- First Time: Ford Takes Polk Loyalty Brass Ring
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty ...
- MGM Resorts Align Under Loyalty Program
Marketing Daily, Tanya Gazdik - Monday, January 10, 2011
The program, called M life, is geared toward visitors of the company ...
- Southwest Airlines Intros New Rewards Program
Marketing Daily, - Friday, January 7, 2011
Southwest Airlines is launching a new Rapid Rewards program, the carrier's freque ...
- The Covert Side Of Building Loyalty: How Far Do We Need To Go?
Marketing: Travel, Gary Leopold - Monday, January 3, 2011
The fiercest battle for the hearts and minds of the world's mo ...
- Carl's, Hardee's Launch Mobile Rewards App
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
In addition to enabling digital tracking of customer visits, the new a ...