- Southwest Airlines Launches Rapid Rewards Shopping
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Southwest Airlines is launching a rewards shopping program that allows members ...
- Engagement: Key Customer Loyalty Indicator
Marketing Daily, Mark Johnson - Monday, November 7, 2011
While the presumption has been that satisfied customers will remain loyal, custom ...
- United's MileagePlus Joins E-Miles
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
United Airlines is linking its MileagePlus loyalty program to advertising channel e-Mile ...
- Pepsi Launches Fully Digital, Loyalty-tied, Cash-back Promo
Marketing Daily, Karlene Lukovitz - Tuesday, November 1, 2011
Pepsi is using national paperless grocery savings service SavingStar to give shoppe ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- Winn-Dixie Rewards Lure Shoppers With Fuel
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 7, 2011
Winn-Dixie's "Fuel Perks" program has increased store trips and sales while earni ...
- The Science Behind Brand Loyalty Among Hispanics
Engage:Hispanics, Christian Filli - Thursday, September 22, 2011
It is generally accepted that Hispanics are often more brand loyal th ...
- Get Relevant With Your Rewards
Marketing Daily, Rod Witmond - Friday, September 16, 2011
A few weeks ago a good friend called to say there w ...
- CPG Loyalty: Sports Drinks Among Strongest
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
Many of the categories showing the largest gains already had high loyal ...
- Brand Keys: Amazon Is 2011's #1 Loyalty Leader
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
"Brand loyalty has always been primarily driven by emotion," points out Bra ...
- Companies Moving Rewards Programs Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Companies like CVS, Rite Aid and Dunkin' Donuts are moving their rewar ...
- Study: CPG Brands Mi$$ Loyalty Opportunities
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
"We know retaining customers is important, but what surprised us in th ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Mercedes-Benz, American Express Debut Co-Branded Credit Cards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
To reward loyal customers with such perks as sales and service discoun ...
- AmEx Biz Gold Gives Reward Points For Marketing
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
The announcement comes on the heels of American Express allowing cardmembers ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Barclays Partners With Cartera To Boost Rewards
Marketing Daily, - Wednesday, August 17, 2011
Barclaycard U.S., the payments arm of Barclays, is partnering with Cartera Commer ...
- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...
- How To Turn Your Superfans Into Guerrilla Marketers
Engage:Teens, Sanjay Dholakia - Thursday, July 28, 2011
Teens are natural marketers: they are extremely enthusiastic about the things th ...
- How Lack Of Loyalty KO'd Borders
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Even as bookstore fans are lamenting the liquidation of Borders, marketing exper ...
- Measuring The Pay-Off For Customer Loyalty
Marketing Daily, Laura Patterson - Thursday, July 21, 2011
Investing and implementing any customer loyalty initiative should be made in t ...
- Stampt App To End Paper Loyalty Cards
Online Media Daily, Mark Walsh - Wednesday, July 20, 2011
Mobile startup Stampt, which aims to replace the traditional store loyalty ca ...
- Inspiring Brand Loyalty Within Developing India
Marketing Daily, Elle Morris - Tuesday, July 5, 2011
Brands must understand the daily, often pragmatic needs of Indian women a ...
- Not All Brands Benefit By Loyalty Programs
Marketing Daily, Karl Greenberg - Wednesday, June 29, 2011
A new study out of Ryerson University in Toronto suggests that loyal ...
- Facebook, AmEx Partner To Entice Small-Biz Advertising
Marketing Daily, Mark Walsh - Thursday, June 30, 2011
Small businesses now have a new way to buy advertising on Faceboo ...
- Retail Loyalty And The Opportunity Of Mobile
Marketing Daily, Jeff Weidauer - Friday, June 24, 2011
To be successful, any mobile effort must integrate with other tactics a ...
- Kimpton Teams With Tumi, Partner Of Marriott
Marketing Daily, Tanya Gazdik - Monday, June 13, 2011
Kimpton Hotels has linked with upscale bag maker Tumi for a promoti ...
- Brand Loyalty, Moms And The Web
Engage:Moms, Stephanie Azzarone - Wednesday, May 25, 2011
We talked to moms after reviewing the Consumer Insights results and fou ...
- Dunnhumby Acquires BzzAgent
Marketing Daily, - Monday, May 23, 2011
Dunnhumby Ltd., the London-based shopper loyalty company, says it has acquired BzzAgen ...
- Confidence Not A Problem; Shopper Loyalty Is
Marketing Daily, Sarah Mahoney - Saturday, May 21, 2011
"Worries about external factors, like economic trends where retailers are basically helples ...