• Promo Magazine, Friday, October 7, 2011 12:45 PM

Winn-Dixie's "Fuel Perks" program has increased store trips and sales while earning the company thousands of new customers.

The program, which offers discounts on gasoline, is part of a rewards program launched in 2007 to give its core set of loyal, high-value customers big discounts. In 2008, the company added "Fuel Perks," wherein every $50 spent generates a 5-cent per gallon discount, up to 20 gallons.

"The program was really a derivative of our core loyalty program that rewards the core set of shoppers driving significant business for us and the addition of Fuel Perks does just that," said Anthony Agresta, Winn-Dixie's director of brand management.

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