- Brand Keys: Biggest Self-Immolations Of '10
Marketing Daily, Karl Greenberg - Monday, December 27, 2010
Now that the year has just about gone through the hourglass a ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- Shoppers Look To Rewards For Holiday Spending
Marketing Daily, Aaron Baar - Saturday, December 4, 2010
"Retailers who use data from their reward programs to respond to customer ...
- JetBlue Rewards Promo Marks Birthday
Marketing Daily, - Thursday, November 11, 2010
Customers can enter the "TrueBlue Birthday Sweepstakes" for the chance to wi ...
- Build Fan/Customer Loyalty With A '2C2R' Approach
Marketing: Sports, Jon Last - Tuesday, November 9, 2010
Regardless of the specifics of your own marketing efforts towards best customer ...
- Loyalty Programs Point To Unique Experiences
Marketing: Travel, Gary Leopold - Monday, November 1, 2010
Brands look for ways to differentiate themselves in a sea of samen ...
- The Do's And Don'ts Of Loyalty Programs
Engage:Teens, Frank O'Brien - Thursday, October 28, 2010
In a chaotic marketplace, loyalty programs have the opportunity to stand o ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- GameStop Gives NASCAR PowerUp
Marketing Daily, - Thursday, October 21, 2010
GameStop is promoting the national rollout of its PowerUp Rewards loyalty progr ...
- Coca-Cola CEO Credits Brand Loyalty As Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Coca-Cola CEO Muhter Kent says the company's 5% gain in volume sal ...
- Revamped Papa John's Site Offers Loyalty Program
Marketing Daily, - Monday, October 18, 2010
New tools include pizza builder graphics (a pizza-making app that lets use ...
- Dillon Helped Shape U.S. Cellular's New Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
U.S. Cellular is launching a loyalty program that rewards subscribers with poin ...
- IPhone, Samsung, Walmart Dominate In Loyalty
Marketing Daily, Sarah Mahoney - Thursday, September 30, 2010
"Brand loyalty is driven by emotion, but a little less so ...
- Citi, Hyatt Among Loyalty Award Winners
Marketing Daily, - Friday, September 17, 2010
The winners were each selected from a group of three finalists ...
- Hotels Throw Promotional Offers At Loyal Guests
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
Free nights and up to triple bonus points are being offered ...
- Ritz Carlton Bows To Recession, Adds Rewards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Borders Revamps Loyalty Program, Cuts eReader Prices
Marketing Daily, - Tuesday, August 31, 2010
In the revamped program, consumers can choose between two tiers of Rewar ...
- Restaurants Expand The Perks They Dish Up To Loyal Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, August 9, 2010
Restaurants are following the lead of the travel industry by offering "experience"-bas ...
- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiratio ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- CardStar Adds Foursquare To Loyalty Card App
Online Media Daily, Mark Walsh - Tuesday, July 27, 2010
Startup CardStar earlier this year gave people a way to store loyal ...
- Colloquy Examines Health Care Industry Incentives
Marketing Daily, - Monday, July 19, 2010
Some tried-and-true loyalty tactics that will soon be driving the health ca ...
- JetBlue Launches 'Be True' Campaign
Marketing Daily, - Thursday, July 1, 2010
New York-based JetBlue Airways is launching "Be True" -- a new campai ...
- Annual Survey Of Shoppers Reveals Brand Loyalty Rebounding
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
The annual Top Brands study, which monitors consumers' unaided expectations for bra ...
- Southwest Launches Vacation Destination Giveaway
Marketing Daily, Tanya Gazdik - Monday, June 21, 2010
Loyalty club members will have a daily opportunity to answer Rapid Rewar ...
- Subaru Badges Reward Owners' Lifestyles
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
The effort is part of a larger loyalty strategy. "We plan ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Hungry To Show Team Support
Marketing Daily, Robert Passikoff - Wednesday, June 9, 2010
Nothing says "Go Team" like eating a reasonable facsimile of your favori ...