- Brand Keys: Southwest, Delta Are Top Airlines
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
"Southwest has always had more empathy for their customer and their frustration ...
- Local Hooks, Positioning Spark Ace Hardware Loyalty
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
For Ace Hardware, customer satisfaction isn't just a nice idea -- it ...
- Have Apps Killed Brand Loyalty?
Marketing Daily, Jeff Hilimire - Wednesday, February 9, 2011
Should I support my local retailer, get the deal-with-purchase at Best Bu ...
- Expanded Samsung Programs Boost Customer Loyalty
Marketing Daily, Aaron Baar - Tuesday, February 8, 2011
"A large part [of our consumer engagement strategy] is offering a consiste ...
- Hyundai On Top For Second Year In Loyalty Index
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Hyundai's turnaround is remarkable, not least because the automaker is for t ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Voila Brings Hotel Loyalty Program to North America
Marketing Daily, - Friday, January 14, 2011
Voila Hotel Rewards has announced the program's first offerings in North Ameri ...
- First Time: Ford Takes Polk Loyalty Brass Ring
Marketing Daily, Karl Greenberg - Wednesday, January 12, 2011
Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty ...
- MGM Resorts Align Under Loyalty Program
Marketing Daily, Tanya Gazdik - Monday, January 10, 2011
The program, called M life, is geared toward visitors of the company ...
- Southwest Airlines Intros New Rewards Program
Marketing Daily, - Friday, January 7, 2011
Southwest Airlines is launching a new Rapid Rewards program, the carrier's freque ...
- The Covert Side Of Building Loyalty: How Far Do We Need To Go?
Marketing: Travel, Gary Leopold - Monday, January 3, 2011
The fiercest battle for the hearts and minds of the world's mo ...
- Carl's, Hardee's Launch Mobile Rewards App
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
In addition to enabling digital tracking of customer visits, the new a ...
- Brand Keys: Biggest Self-Immolations Of '10
Marketing Daily, Karl Greenberg - Monday, December 27, 2010
Now that the year has just about gone through the hourglass a ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- Shoppers Look To Rewards For Holiday Spending
Marketing Daily, Aaron Baar - Saturday, December 4, 2010
"Retailers who use data from their reward programs to respond to customer ...
- JetBlue Rewards Promo Marks Birthday
Marketing Daily, - Thursday, November 11, 2010
Customers can enter the "TrueBlue Birthday Sweepstakes" for the chance to wi ...
- Build Fan/Customer Loyalty With A '2C2R' Approach
Marketing: Sports, Jon Last - Tuesday, November 9, 2010
Regardless of the specifics of your own marketing efforts towards best customer ...
- Loyalty Programs Point To Unique Experiences
Marketing: Travel, Gary Leopold - Monday, November 1, 2010
Brands look for ways to differentiate themselves in a sea of samen ...
- The Do's And Don'ts Of Loyalty Programs
Engage:Teens, Frank O'Brien - Thursday, October 28, 2010
In a chaotic marketplace, loyalty programs have the opportunity to stand o ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- GameStop Gives NASCAR PowerUp
Marketing Daily, - Thursday, October 21, 2010
GameStop is promoting the national rollout of its PowerUp Rewards loyalty progr ...
- Coca-Cola CEO Credits Brand Loyalty As Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Coca-Cola CEO Muhter Kent says the company's 5% gain in volume sal ...
- Revamped Papa John's Site Offers Loyalty Program
Marketing Daily, - Monday, October 18, 2010
New tools include pizza builder graphics (a pizza-making app that lets use ...
- Dillon Helped Shape U.S. Cellular's New Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
U.S. Cellular is launching a loyalty program that rewards subscribers with poin ...
- IPhone, Samsung, Walmart Dominate In Loyalty
Marketing Daily, Sarah Mahoney - Thursday, September 30, 2010
"Brand loyalty is driven by emotion, but a little less so ...
- Citi, Hyatt Among Loyalty Award Winners
Marketing Daily, - Friday, September 17, 2010
The winners were each selected from a group of three finalists ...
- Hotels Throw Promotional Offers At Loyal Guests
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
Free nights and up to triple bonus points are being offered ...
- Ritz Carlton Bows To Recession, Adds Rewards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...