- Ritz Carlton Bows To Recession, Adds Rewards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
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- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Borders Revamps Loyalty Program, Cuts eReader Prices
Marketing Daily, - Tuesday, August 31, 2010
In the revamped program, consumers can choose between two tiers of Rewar ...
- Restaurants Expand The Perks They Dish Up To Loyal Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, August 9, 2010
Restaurants are following the lead of the travel industry by offering "experience"-bas ...
- What Do Canadians Know About Loyalty?
Marketing Daily, Adam Holyk - Friday, August 6, 2010
The most successful programs include high value, few limitations, points without expiratio ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- CardStar Adds Foursquare To Loyalty Card App
Online Media Daily, Mark Walsh - Tuesday, July 27, 2010
Startup CardStar earlier this year gave people a way to store loyal ...
- Colloquy Examines Health Care Industry Incentives
Marketing Daily, - Monday, July 19, 2010
Some tried-and-true loyalty tactics that will soon be driving the health ca ...
- JetBlue Launches 'Be True' Campaign
Marketing Daily, - Thursday, July 1, 2010
New York-based JetBlue Airways is launching "Be True" -- a new campai ...
- Annual Survey Of Shoppers Reveals Brand Loyalty Rebounding
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
The annual Top Brands study, which monitors consumers' unaided expectations for bra ...
- Southwest Launches Vacation Destination Giveaway
Marketing Daily, Tanya Gazdik - Monday, June 21, 2010
Loyalty club members will have a daily opportunity to answer Rapid Rewar ...
- Subaru Badges Reward Owners' Lifestyles
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
The effort is part of a larger loyalty strategy. "We plan ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Hungry To Show Team Support
Marketing Daily, Robert Passikoff - Wednesday, June 9, 2010
Nothing says "Go Team" like eating a reasonable facsimile of your favori ...
- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Cell Phone In New Role: Loyalty Card
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
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- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Subaru Thrives In Lean Times With Love And Low Prices
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
By maintaining the quirky persona of its brand and keeping prices lo ...
- Starbucks Rewards 'Mayors' With Discount Frappuccino
Online Media Daily, - Monday, May 17, 2010
Expanding on its partnership with Foursquare, Starbucks has begun offering its mo ...
- Experts Split Over Damage To BP's Image
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
BP has a PR challenge of a different magnitude to deal wi ...
- As Two Behemoths Merge, Where Does Brand Loyalty Lay?
Marketing: Travel, Paul Knegten - Monday, May 10, 2010
I have full faith that the newly merged United and Continental wi ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Pepsi To Intro Geo-Based Loyalty Program
Marketing Daily, Aaron Baar - Saturday, May 1, 2010
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that us ...
- BP's Woes Illustrate Risk Of Green Branding
Marketing Daily, Sarah Mahoney - Friday, April 30, 2010
"Since the accident, BP has gone from being No. 1 in i ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Marketing That's Unexpected
MarketingTools: CRM, Chad Little - Tuesday, April 13, 2010
Is anyone going to blog about a free meal after 10 stam ...
- Dunkin' Is Amex Blue's 1st Non-Travel Partner
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
When the program began, it was available only as part of t ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...