- InterContinental Jumps On Hilton's Loyalty Leap
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"When someone like Hilton raises the point price by 20% in o ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...
- Disconnects Hamper Loyalty Program Effectiveness
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Loyalty programs represent a large and growing portion of marketing budgets. B ...
- Toyota, Honda Win Polk Loyalty Awards
Marketing Daily, - Wednesday, January 13, 2010
Toyota edged out GM for the first time in nine years a ...
- Outback, Tim McGraw Team For Loyalty Launch
Marketing Daily, Karlene Lukovitz - Tuesday, January 12, 2010
"My Outback Rewards Program" will launch on Jan. 25. In addition ...
- New Dimensions In Television
Marketing Daily, Robert Passikoff - Friday, January 8, 2010
Who'll be the beneficiary of technological changes? Brands to which consumers a ...
- Spanish Brand Ranking Reverberates In U.S.
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
"When you look at the Hispanic market in the U.S. it ...
- Warning: Frequent Flyer Miles Could Disappear
Marketing Daily, Tanya Gazdik - Monday, January 4, 2010
More than 277 million frequent flyer members belong to an average ...
- People Happier With Auto Vs. Homeowners Claims
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2009
"Home claims are typically far more complex than auto claims, and homeowne ...
- Papa Gino's, D'Angelo Launch Joint Loyalty Card
Marketing Daily, - Thursday, December 10, 2009
Papa Gino's and D'Angelo Grilled Sandwiches, both owned by Papa Gino's, Inc ...
- Value, Quality Are Driving Brand Loyalty
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
"Mercedes-Benz has steadily improved its customer retention rates during the past fi ...
- Verizon Debuts Customer-Loyalty Program
Marketing Daily, Aaron Baar - Tuesday, December 8, 2009
The Verizon Perks program will be offered to current Verizon residential custome ...
- Yes, Virginia, Super-Secret, Super-Status Flier Programs Do Exist
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
Several major airlines maintain unpublished programs that, in some cases, operate ...
- Dunkin' Donuts, Amex Team On Card Bonuses
Marketing Daily, - Thursday, December 3, 2009
Now through March 31, consumers who use any American Express Card ...
- Pathmark Will Apply Web Coupons To Loyalty Cards
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
The Pathmark supermarket chain is joining its parent grocery company, The Gre ...
- Go Yankees! Or Phillies!
Marketing: Sports, Robert Passikoff - Tuesday, November 3, 2009
It's the 40th pennant for the Yankees, so you'd figure their od ...
- Consumers Most Loyal To Coke, Tide And Kraft
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Abe Sauer says that data from a yearlong consumer behavior study ...
- Ford Vehicles Leading In Loyalty Ranking
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Experian Automotive said Ford Fusion, Ford Edge and Ford Five Hundred owne ...
- Who's Getting Coupons Via Loyalty Cards?
Marketing Daily, - Tuesday, October 6, 2009
Top 10 DMAs in which reside adults who obtain coupons through preferr ...
- Harrah's Loyalty Program May Be The Best In Any Industry
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Many observers consider Harrah's Total Rewards program, which was rolled out ...
- U.S. Consumers Feel Loyalty Reward Programs Not Relevant
Research Brief, Jack Loechner - Wednesday, August 26, 2009
According to consumer survey research released by Direct Antidote, far too ma ...
- Groupe Danone Offers 'Dannonomics' Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Dannon is launching a "Dannonomics" loyalty program that rewards shoppers based ...
- Unilever, Kroger Step Up E-Coupon Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2009
"We are working with a number of our customer partners to deliv ...
- Southwest, Wyndham Partner For Loyalty Programs
Marketing Daily, - Thursday, August 13, 2009
Southwest Airlines and Wyndham Hotel Group announced a new association today betwe ...
- Jiffy Lube Launches National Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
John Sanfacon, head of marketing and innovations at Jiffy Lube International, sa ...
- JetBlue Revamps Its Loyalty Program
Marketing Daily, Tanya Gazdik - Friday, August 7, 2009
"It boils down to our customers. They told us that we outshi ...
- JetBlue Set To Launch New TrueBlue
Marketing Daily, - Tuesday, August 4, 2009
JetBlue Airways is launching a new version of its TrueBlue customer loyal ...
- Consumers Consolidating Travel Loyalty Memberships
Marketing Daily, Tanya Gazdik - Tuesday, July 28, 2009
"As business travelers are traveling less for the short term, marketers c ...
- Put Out The Welcome Mat
Marketing Daily, Mark Wilmot - Tuesday, July 28, 2009
As the consumer-marketer relationship continues to evolve, customization will be critical n ...
- Millennials Most Interested In Loyalty Programs
Marketing Daily, Tanya Gazdik - Friday, July 10, 2009
"Millennials represent a golden opportunity in a time of economic darkness f ...