• WARC, Thursday, October 21, 2010 11:07 AM

Coca-Cola CEO Muhter Kent says the company's 5% gain in volume sales and 8% revenue improvement during the last quarter are due to brand loyalty, particularly for its flagship.

"Coca-Cola remains the No. 1 favorite brand," Kent reports, "and has widened that lead over its nearest competitor; [the] ratio is now 1.6: 1 versus 1.4 in a year-to-date 2008." Coke Zero, Sprite and Fanta also gained volume and Powerade sales surged 30% across the reporting period.

The company intends to invest in emerging markets, corporate social responsibility and building brand equity, Kent told analysts during a conference call. He vows the company will deliver on its "promise to be the global leader in sustainable water use and the industry leader in packaging energy and climate protection."

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