• November 11, 2010

TrueBlue, JetBlue's rewards program, is celebrating its first birthday by giving away the grand prize of one million points, compliments of the JetBlue Card from American Express.

Customers can enter the "TrueBlue Birthday Sweepstakes" for the chance to win. The celebration will also continue at JetBlue's JFK Terminal 5, where JetBlue crewmembers will be offering up prizes to travelers.

Second prize is a four-night getaways package for up to four people at the all-inclusive Almond Beach Club Resort in Barbados.Third Prize is a two-night getaways package for up to two people at the Fontainebleau in Miami Beach. TrueBlue partner prizes include a five-night stay at any Waldorf Astoria Hotel worldwide, $250 Hertz gift certificates and $100 FTD gift certificates.

The TrueBlue program was completely revamped a year ago based on customer feedback. To date, it boasts more than 8 million members, with enrollment up 50% compared to last year.--Tanya Irwin