• September 17, 2010

Citi, Godiva, U.S. Bank, RecycleBank and Hyatt are among the winners of the inaugural Colloquy Loyalty Awards.

The winners were each selected from a group of three finalists in four loyalty categories. A fifth category recognizes the Master of Enterprise Loyalty, the company whose corporate-wide loyalty strategy improved both financial and customer performance. The winner of that award was Citi, for its ThankYou Network loyalty program.

The awards were determined in a three-step process. First, members of the loyalty industry submitted nominees. Next, 15 finalists were selected by a jury of 10 thought leaders in the loyalty industry, media and academia. Jury members were recused from voting for programs that presented a conflict of interest.

For the complete list of winners, go to http://www.colloquy.com/loyaltyawards.  --Tanya Irwin