- Century 21 Preps For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
Century 21 Real Estate has released three teaser videos for its deb ...
- Winston-Salem Launches Tourism Campaign
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
The Visit Winston-Salem tourism bureau in North Carolina has launched a campai ...
- Poll Reveals Most Consumers Like Their Bank
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2012
Contrary to the widely held belief that banks have hit an all-ti ...
- Bank of America Tests Online Discounts
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Bank of America is testing a new service that will allow custome ...
- Pet Owners Shopping Around
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Pet product marketers and retailers might want to rethink their strategies d ...
- Extended Hours Driving QSRs' Growth
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Extended hours--including 24-hour operation -- are on the rise among QSRs, a ...
- Beam Inc. Taps Emerging Markets Managing Director
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
Global spirits company Beam Inc. has hired Arthur Aroney as managing direct ...
- General Mills Ties Into 3D 'Star Wars' Release
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
The Force will be with General Mills' Big G Cereals starting ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- 'Tech Evangelists' Deserve Attention
Marketing Daily, Aaron Baar - Monday, January 23, 2012
Consumer electronics companies (and marketers looking to drive app adoption in genera ...
- CMOs Sweating Their Tech Savvy
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
CMOs believe they are evolving effectively as digital disciplines mature, according ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- Ensemble Nabs Deckelbaum To Head Branded Content, Strengthen Creative Ties
MediaDailyNews, Steve McClellan - Monday, January 23, 2012
Ensemble, the Interpublic branded entertainment firm, continues to expand with the appointme ...
- Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
In what Fox Television says is a first, the network's new dra ...
- Why Social Audience Measurement Hasn't Yet Delivered
Online Media Daily, Michael Hussey - Tuesday, January 24, 2012
Social has fundamentally changed consumer spending decision making. On average, 89% ...
- Study: Consumers View Social Marketing As Invasive
Online Media Daily, Mark Walsh - Monday, January 23, 2012
Marketers often tout social media as a channel that allows them ...
- C-Suite Upbeat About Organic Growth, Ad Spend
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Sixty-five percent of media, information, marketing services and technology executives anticipate organ ...
- Scooters And Smaller Motorcycles Help Grow Market
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Motorcycles and scooters are a discretionary spend? Maybe that was so ...
- Staples Gives $250,000 In TV Ads To Small Businesses
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Staples says it will give away $250,000 in TV ad money ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Video Rental Stores On 'Life Support'
Marketing Daily, Aaron Baar - Saturday, January 21, 2012
The end of the video store is nigh. According to the N ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- MetroPCS Gets Into Sports
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Dallas-based wireless company MetroPCS is sponsoring the Olympic USA Basketball team wi ...
- Resolutions And Predictions And Questions In 2012
Marketing: Causes, Doug Weinbrenner - Monday, January 23, 2012
Don't you just love that New Year smell? Everywhere you turn, the ...
- NASCAR VP Marketing Talks Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
NASCAR has 40 sponsors including Coors List, Craftsman Tools, Coca-Cola, Old Spic ...
- UK: Trad Media Spend Dips, Online Ads Favored
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
In the UK, optimism is falling among business executives, since marketing budge ...
- Client/Agency Expectations Going Into 2012
Research Brief, Jack Loechner - Friday, January 20, 2012
According to the 2012 RSW/US New Year Outlook Survey to glean insigh ...
- Joule Names EMEA Media Chief, WPP Mobile Shop Taps Microsoft's Tom
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Further bolstering its European presence, WPP's mobile marketing agency Joule has hir ...
- BTX Names Robbins Top Marketing Manager
Online Media Daily, Fern Siegel - Wednesday, January 18, 2012
BTX Technologies, a value-added distributor and manufacturer of interface and system produc ...