- JetBlue Tool Encourages Vaca Days
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
JetBlue Airways is introducing a Facebook app to help make it easi ...
- 4 Top Mistakes To Avoid In The Search For Social ROI
Online Media Daily, Darby Williams - Tuesday, November 15, 2011
Engagement is a key element in driving word-of-mouth. However, engagement and word-of-mou ...
- NAD Okays Using Promotions To Solicit Facebook 'Likes'
Online Media Daily, Wendy Davis - Friday, November 11, 2011
The Better Business Bureau's National Advertising Division has ruled that marketers c ...
- Mobile Multitask: Most Viewers Watch TV, Text At Same Time
Online Media Daily, Steve Smith - Friday, November 11, 2011
When the TV goes on, the cell phones come out. According ...
- Macy's: 2011 Marketer Of The Year
Online Spin, Matt Straz - Monday, November 14, 2011
There are a number of brands that have done some great marketi ...
- JetBlue, Random House Give $10,000 In Books
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2011
JetBlue and Random House Children's Books are giving the Dundee Township Publ ...
- MXM Taps Lyle As GM, Directive
MediaDailyNews, Fern Siegel - Wednesday, November 9, 2011
Meredith Xcelerated Marketing named Patricia Lyle general manager for Directive, MXM's analyti ...
- MDC, Andretti Form Sports Marketing Venture
MediaDailyNews, Steve McClellan - Wednesday, November 9, 2011
After years of working together on a project basis, MDC Partners a ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguou ...
- 2012: Mobile Search To Comprise Nearly 22% Of Ad Spend
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Search on mobile devices continues to fuel marketing campaigns, but attribution manageme ...
- Display and Attribution: Keys To Maximizing Holiday Search Marketing Investments
Online Media Daily, Paul Pellman - Thursday, November 10, 2011
The savviest marketers understand that to make the most of their sear ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Raw, Joe Mandese - Thursday, November 10, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Spirit Airlines Sale Plays Off Justin Bieber
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2011
Spirit Airlines, which has become known over the years for its chee ...
- Why Your Friendly Neighborhood Mobile Technologist Needs a Swift Kick in the Ass
Online Media Daily, Mark Emery - Wednesday, November 9, 2011
Mobile marketers should start paying attention to the legions of people th ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- Social, Mobile Ramp Up Ad Dollars, Interactive On Rise
Online Media Daily, Mark Walsh - Wednesday, November 9, 2011
When it comes to ad spending, ad exchanges, social media and mobi ...
- Mobile Marketing Firms Lenco and iLoop Merge In $42M Deal
Online Media Daily, Steve Smith - Tuesday, November 8, 2011
Aiming for a broader suite of mobile solutions and global reach, mobi ...
- More Consumers Embrace M-Commerce
Online Media Daily, Steve Smith - Tuesday, November 8, 2011
Consumers' reticence over using their phones to shop may be melting fast ...
- Samsung Bumps Apple As Top Smartphone Marketer
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
Confirming earlier reports, market research firm IDC said Thursday that Samsung h ...
- Smartphones Now Reach 62% Of Young Adults 25 To 34
Online Media Daily, Steve Smith - Thursday, November 3, 2011
Smartphone penetration in the U.S. has not reached that psychologically significant tippi ...
- United's MileagePlus Joins E-Miles
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
United Airlines is linking its MileagePlus loyalty program to advertising channel e-Mile ...
- MetLife, Inc. Promotes Hirschborn
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
Beth Hirschhorn has a new title at MetLife Inc. The nine-year veter ...
- B2B Marketers Have Much To Learn About Social
Online Media Daily, Gavin O'Malley - Thursday, November 3, 2011
A new report from Pardot -- focused on B2B marketers -- fin ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Martin Williams Agency Names Terry CMO
MediaDailyNews, Fern Siegel - Tuesday, November 1, 2011
Martin Williams, the Twin Cities brand activism agency, announced Tom Moudry, C ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Adobe Systems Acquires Auditude, Pursues End-To-End Video
Online Media Daily, Gavin O'Malley - Tuesday, November 1, 2011
Although no longer cast solely as a multimedia platform provider, Adobe Syste ...
- Are You A Mature Marketer?
Online Spin, Cory Treffiletti - Tuesday, November 1, 2011
Are you a mature marketer? I ask the question because over t ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- WPP Creates Marketing School At Shanghai Art Academy
MediaDailyNews, Steve McClellan - Monday, October 31, 2011
In a bid to address the shortage of advertising and marketing tale ...