- Omnicom Names Adams CEO, DAS Group
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Omnicom has appointed Dale Adams as the new CEO of its Diversifi ...
- Expansion Through Consolidation: An Oxymoron That Just Might Make Sense
Online Media Daily, John Yang - Monday, December 12, 2011
Two inseparable entities are required for the success of any institution ...
- The Third Screen: Mobile in 2012
Online Media Daily, Chuck Martin - Thursday, December 8, 2011
The amount spent on mobile is projected to continue to increase, mu ...
- Email Is The New Social
Online Media Daily, David Goetzl - Wednesday, December 7, 2011
Social is the new email, which remains a critical marketing component f ...
- Mobile Marketing Ready To Rocket
Online Media Daily, Erik Sass - Tuesday, December 6, 2011
Mobile marketing is poised for dramatic growth in 2012, according to ...
- Augeo CEO: Rewards Boost Email Engagement
Online Media Daily, David Goetzl - Tuesday, December 6, 2011
Augeo Marketing CMO Ken Greer thinks email marketing has a lot ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Monday, December 5, 2011
SunTrust Launches Facebook Contest ...
- Companies Must Capitalize More On Social, Mobile To Drive Revs
On Media, Diane Mermigas - Friday, December 2, 2011
Initial indications that mobile e-commerce is driving holiday spending growth should ...
- Vitrue Unveils Facebook-Focused Mobile Tool
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Vitrue rolled out a new feature on its social marketing platform mea ...
- CW Elevates Haskins To EVP Marketing, Digital
MediaDailyNews, Wayne Friedman - Wednesday, November 30, 2011
CW's longtime marketing executive Rick Haskins is staying with the network aft ...
- NFC Use In Mobile Marketing Could Net $300M
Online Media Daily, Steve Smith - Wednesday, November 30, 2011
Mobile marketing uses of mobile-centric NFC chip technology could account for 7 ...
- YouTube Steps Up Analytics, Drills Into Viewer Stats
Online Media Daily, Gavin O'Malley - Wednesday, November 30, 2011
YouTube still dominates streaming media. As such, tracking a campaign's performance ...
- NFC To Eclipse QR Codes
Online Media Daily, Mark Walsh - Wednesday, November 30, 2011
The proportion of mobile subscribers scanning QR codes will peak at ju ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Epix Names Iwanowski CMO
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Kirk Iwanowski, who had a 10-year tenure in marketing at Sundance Channe ...
- Marketers Advised To Target Ethnic Preferences
Online Media Daily, Gavin O'Malley - Tuesday, November 29, 2011
At the risk of stereotyping, new research is emerging to help bran ...
- Salesforce Unveils Radian6 Social Marketing Cloud
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Marketers looking for a direct connection to Facebook Fans and Twitter Followe ...
- Why Mobile Marketing Works
Online Media Daily, Kevin McGuire - Monday, November 28, 2011
When you think about it, the mobile channel is a marketer's drea ...
- Year-To-Date: Consumers Spend Nearly $10B Shopping Online
Online Media Daily, Gavin O'Malley - Wednesday, November 23, 2011
For the holiday season-to-date, consumers have spent $9.7 billion online -- marki ...
- Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
Deluxe Media Management, which specializes in advertising and marketing distribution services f ...
- Coupon Campaigns Should Closely Follow Consumer Behavior
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should beco ...
- QR Mania: Mobile Codes In Magazines Rise 228%
Online Media Daily, Steve Smith - Monday, November 21, 2011
According to a survey of the top 100 magazines in the U. ...
- Virtual Fan Net Connects Brands WIth Athletes
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
Blending digital media and sports marketing, Amplify Social's new network teams bran ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- Social Falls Short On Customer Loyalty, Traditional Methods Encouraged
Online Media Daily, Steve McClellan - Friday, November 18, 2011
While much of the marketing community is focused on sealing better relationshi ...
- State Farm, Shatner Join For Turkey Fry Awareness
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Actor William Shatner is the star in an online video sponsored ...
- Political Ads To Hit $3.2B, Most In Local TV Buys
MediaDailyNews, Wayne Friedman - Thursday, November 17, 2011
Within the general election window -- Sept. 7 through Nov. 6, 20 ...
- Southwest Airlines Launches Rapid Rewards Shopping
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Southwest Airlines is launching a rewards shopping program that allows members ...
- NBCU Taps Shea As CMO For Special TV, Marketing Efforts
MediaDailyNews, Wayne Friedman - Wednesday, November 16, 2011
Former DreamWorks and MTV Networks executive John Shea will be executive vi ...
- Deal or No Deal: Is Groupon Now A Sustainable Growth Play?
Online Media Daily, Mike Taylor - Thursday, November 17, 2011
The timing of Groupon's IPO at the start of November quickly buri ...