- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Good AI, Bad AI: Reaching Out To An Audience Of One
Email Insider, Ray Schultz - Thursday, January 4, 2024
Marketers have deployed AI for advertising (52%), social media (50), content marketi ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Proposed AI Bills To Affect Every Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 3, 2024
To subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- AI Action: Marketers Are Boosting Their Spend In 2024
Email Insider, Ray Schultz - Tuesday, January 2, 2024
Most marketers are using AI to some degree, and many plan ...
- Ad Industry Loses 30-Year-Old Tool
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- B2B's Best Bet: Brands Weigh Benefits And Risks Of GenAI
Email Insider, Ray Schultz - Thursday, December 28, 2023
GenAI will reshape B2B marketing in 2024, a study by Insider Intelligen ...
- What NYT's Copyright Lawsuit Means For Microsoft And Google
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
Several months after Microsoft made a commitment to legally back users ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- For Marketers, Using AI Is One Thing, Disclosing It Is Another
Media 3.0, Karlene Lukovitz - Tuesday, December 26, 2023
Over half have integrated generative AI, but most express concern about reveali ...
- Mastering Spam: New Gmail And Yahoo Rules Take Effect In February
Email Insider, Ray Schultz - Friday, December 22, 2023
Email senders must protect consumers from unwanted emails, Litmus reports. ...
- BMW Consolidates Marketing At Omnicom Group
Marketing Daily, Tanya Gazdik - Thursday, December 21, 2023
BMW's previous agency roster in the U.S. included Interpublic's Performance Art (da ...
- Terms Of The SERP
Performance Marketing Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- TikTok Instructs its 'Shop' Sellers To Spend More Time On The App
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
TikTok is advising sellers on its live e-commerce platform "Shop" to spe ...
- No Imitations Allowed! Breaking Paradigms With BECA's Founder
Brand Insider: Behind The Scenes, Lisa Singer - Monday, January 8, 2024
"There's a conga line of men outside my door, telling me wh ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Consumers Make It Difficult To Personalize Holiday Ads
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2023
Top-performing retailers participating in a survey from Coveo and RSR Research sa ...
- 365 Days Of Paying It Forward
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2023
He spent 32 years defending the United States. Now Steve Weintraub wor ...
- Omnicom Obtained Warranty, Insurance Indemnifying Ascential Liabilities
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
The disclosure, part of a document sent to Ascential shareholders, states it ...
- Strike A Chord: The Connection Between Music And Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- CMO Title Dies On The Vine
Performance Marketing Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- The Information Asymmetry Of The Year
Planning & Buying Insider, Joe Mandese - Thursday, December 14, 2023
The most ironic part about the ad industry's "information asymmetry" is th ...
- Silicon Valley Throws Its Pocketbook Into The Race
Red, White & Blog, Joe Mandese - Thursday, December 14, 2023
"Every penny we donate will go to support like-minded candidates and oppo ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...