- Charlie Sheen, Promoting Safe Sex, Backs New Condom
MAD, Steve McClellan - Wednesday, June 15, 2016
In a video, Sheen talks candidly about condom use, why he fee ...
- The Next Wave of Big Data: Deep Intelligence
MAD, Doug Ryan - Tuesday, June 14, 2016
The Big Data era has pushed marketers trained in the 4 P ...
- Lucke Returns To 'Quartz' As VP, Global Marketing, Enhances Digital Ads
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
In her new role, Zazie Lucke will oversee Quartz's global marketing operatio ...
- Magazines Show Highest Return On Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the t ...
- Just A Matter Of Time Until Sanders Closes Up Shop
Red, White & Blog, Philip Rosenstein - Tuesday, June 14, 2016
While Vermont Sen. Bernie Sanders has pledged to fight for the Democrat ...
- The Really Guilty Party In The ANA Debate? Advertisers!
Online Spin, Maarten Albarda - Monday, June 13, 2016
So it has been a week since the Association of National Advertise ...
- Pro-Clinton Super PAC To Launch "Trump Lies" Campaign
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 9, 2016
The Correct the Record super PAC launches its “Trump Lies” campaign toda ...
- Helpshift Raises $23M Earmarked For Marketing, Sales Expansion
Mobile Marketing Daily, Ben Frederick - Wednesday, June 8, 2016
Helpshift, a mobile customer support firm, announced that it has raised $ ...
- Clinton Leads In Ad Reach Cross-Platform, But Trump Is Catching Up
Red, White & Blog, Philip Rosenstein - Thursday, June 9, 2016
Some 73% of Democratic respondents say that they have seen an ...
- Clinton Wins Historic Victory In Final Super Tuesday Of Primary Season
Red, White & Blog, Philip Rosenstein - Wednesday, June 8, 2016
The Associated Press announced Hillary Clinton as the presumptive Democratic nominee Mond ...
- Trump's Mockery Of Disabled Journalist Highlighted By Super PAC Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, June 7, 2016
The pro-Clinton super PAC, Priorities USA, has begun attacking Donald Trump ...
- Marketers Are Deluged With Data; Customers Shouldn't Be
Show Daily, Larissa Faw - Monday, June 6, 2016
Today's marketing increasingly requires cross channel synergies with technology, email, digital, a ...
- The Poop On Trump
Real MAD, Stan Mack - Monday, June 6, 2016
...
- Former P&G Exec To Become Cooper Tire CMO
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
Former Procter & Gamble Co. executive Bryan Hesse has been hired ...
- Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
MAD, Larissa Faw - Thursday, June 2, 2016
That's according to the Digital Outlook Study, part of The SoDA Repor ...
- Big Night For WPP At The Effies
MAD, Steve McClellan - Thursday, June 2, 2016
WPP's Grey Canada and grass roots group Moms Demand Action for G ...
- Tenjin Raises $2.5 Million, Slated For Expansion and Development
Mobile Marketing Daily, Ben Frederick - Thursday, June 2, 2016
Tenjin combines attribution, analytics and data aggregation to help simplify mobile marketin ...
- Negative Advertising Could Suppress Voter Turnout
Red, White & Blog, Philip Rosenstein - Friday, June 3, 2016
While voters have been galvanized by deep opposition to both leading candidat ...
- How Millennials, Gen Xers and Baby Boomers Shop Differently
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 2, 2016
By gathering and examining data that was more detailed than what retailers ha ...
- Libertarian Convention Shines Spotlight On Minor Parties And Independent Run
Red, White & Blog, Philip Rosenstein - Thursday, June 2, 2016
The Libertarian party held its national convention this past weekend. Amid ...
- Fruit Drink POM Signs Branded Deal For Another 'American Ninja Warrior' Season
Television News Daily, Wayne Friedman - Wednesday, June 1, 2016
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, a ...
- Tesla Bets On Word-Of-Mouth
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
Refusing to spend any money on advertising, electric-car maker Tesla Motors h ...
- Marketing In Communist-Ruled Cuba: From Guerrilla To Mainstream
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
For half a century after Fidel Castro's 1959 revolution, Cuba's marketing w ...
- Breaking Free Of The :30 Spot: Why Long-Form Content Works On The Smaller Screen
MediaDailyNews, Chuck Moran - Wednesday, June 1, 2016
Savvy marketers are taking note of consumers' willingness to watch long-form vid ...
- Vets Drive Luxury Private Taxis
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
After driving an armored vehicle along dusty, IED-rigged roads of Iraq a ...
- Putting IBM Marketing Under The Microscope
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2016
IBM’s marketing cloud efforts might have been overshadowed by the likes ...
- Chamber Of Commerce Campaigns For GOP To Retain Senate
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 31, 2016
The US Chamber of Commerce will begin its “Save the Senate” effo ...
- Automakers Struggle With Consumer Ignorance
Marketing: Automotive, Tanya Gazdik - Tuesday, May 31, 2016
Automakers are investing billions of dollars in alternative-energy vehicles. But if ...
- 2016: Disliked Candidates, Half-Truths Election
Red, White & Blog, Philip Rosenstein - Tuesday, May 31, 2016
Hillary Clinton and Donald Trump are having a difficult time changing t ...
- Why Hispanic Agencies Are Fading
MAD, Luciana Gomez - Thursday, May 26, 2016
Hispanics represent the fastest growing population segment in the country, a hu ...