Za
zie Lucke is back at
Quartz, this time as vice president of global marketing and creative services.
Lucke previously worked for Quartz’s parent company, Atlantic Media, as vice president of marketing and strategic partnerships, and for sister brand The
Atlantic as associate publisher.
In her new role, Lucke will oversee Quartz’s global marketing operation, which includes a team of 40 staff in New York, London, and
San Francisco, as well as additional sales operations in Chicago, Los Angeles, Hong Kong, and Tokyo.
That brings the combined sales and marketing team to a total of 70 staff globally.
"Quartz has re-invented digital
advertising with a distinct, organic and consumer-focused approach that works exceptionally well in connecting brands to hard-to-reach audiences," Lucke told Publishers Daily. "My top priority
is to continue and deepen this work, moving beyond the traditional bounds of advertiser-publisher transactions to build deep symbiotic partnerships that benefit both brands and readers."
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Quartz’s overall staff has continued to grow since the company’s launch in 2012, bringing its full-time staff to 200 in
offices worldwide. After launching Quartz India in 2014 and Quartz Africa in 2015, the company quadrupled its London staff and plans to double its headcount in Hong Kong this year.
Lucke most recently led the marketing teams for Upworthy Media and Bloomberg Media.
In 2008, Lucke joined The Atlantic as the brand’s first leader of marketing and
creative services efforts. In 2012, she was promoted to run marketing and strategic partnerships for Atlantic Media and was part of the team that created and grew Quartz.
According to a
statement, as of May, revenues for
Quartzhave increased 121% from the same time period last year and 20% higher than revenues for all of 2015.