- Celebrities, Marchers To Descend On Philadelphia For Democratic Convention
Red, White & Blog, Philip Rosenstein - Thursday, July 7, 2016
The Democratic National Convention kicks off on July 25 in Philadelphia, t ...
- Dish Taps Roth As CMO
Television News Daily, Wayne Friedman - Wednesday, July 6, 2016
Jay Roth has been named SVP/CMO of the satellite TV operator, whi ...
- UK Services Sector Already Showing Signs Of A Slowdown
Around the Net In MAD London, Sean Hargrave - Wednesday, July 6, 2016
Activity in the services sector has dropped to its lowest level ...
- President Obama Hits The Campaign Trail With Hillary Clinton
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, July 6, 2016
President Obama appeared with Hillary Clinton yesterday on the campaign trail f ...
- Lower Funnel Fallacies
MediaDailyNews, Sree Nagarajan - Wednesday, July 6, 2016
The luxury of measuring one-to-one conversions and transactions is a big reas ...
- Michael Parkes Tapped As First CRO At VideoAmp
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
On Tuesday, VideoAmp announced the appointment of Michael Parkes as its fir ...
- Industry Census Says "Email Sophisticated And Profitable"
Research Brief, Jack Loechner - Wednesday, July 6, 2016
A decade of email marketing data shows the email channel is t ...
- Genesis Media, Heads Music Strike Data Alliance
MAD, Larissa Faw - Friday, July 1, 2016
The non-exclusive deal lets Heads label's artists, including Wyclef Jean, have acce ...
- WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent
MAD, Steve McClellan - Friday, July 1, 2016
WPP was busy on the deal-making front this week, announcing two strateg ...
- Trump, Clinton Campaigns Reel From Poor Optics
Red, White & Blog, Philip Rosenstein - Tuesday, July 5, 2016
Presidential campaigns must be acutely aware of what their candidate says a ...
- Hillary Clinton To Start Airing TV Ads In Nebraska
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 1, 2016
The Hillary Clinton campaign has announced that it will start airing a ...
- The Case For Accepting Gmail As A Business Email Address
Email Marketing Daily, Jess Nelson - Friday, July 1, 2016
PDF downloads are a common digital marketing tactic of B2B companies, b ...
- How VR Will Transform Marketing
MAD, Larissa Faw - Thursday, June 30, 2016
It's still early days, but a Horizon Media summit on the top ...
- Get Ready To Hire The Latest Generation: Digitals
MAD, Bill Bergman - Thursday, June 30, 2016
I really miss the vibrancy, optimism, and fun-loving nature of my form ...
- Digital Marketing in the Age of Consolidation
MAD, Andrew Solmssen - Wednesday, June 29, 2016
No matter how great a merger is for a company, it's alwa ...
- NRA To Run $2 Million Pro-Trump Ad Focused On Benghazi
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, June 29, 2016
Following the release of the House Benghazi report, the NRA announced th ...
- Imagine! To Acquire Marketing Agency Midnight Oil
MAD, Larissa Faw - Tuesday, June 28, 2016
Midnight Oil will continue to operate independently under the leadership of C ...
- TapFwd Partners With Cuebiq, Brings Location Intel To DMP
Mobile Marketing Daily, Ben Frederick - Tuesday, June 28, 2016
Mobile-first data management platform (DMP) TapFwd announced a partnership with Cuebiq, ...
- Gannett Buys ReachLocal To Boost Digital Revs
Publishers Daily, Sara Guaglione - Tuesday, June 28, 2016
ReachLocal, founded in 2004, provides digital marketing and advertising services for loc ...
- Trump Campaign Goes Conventional
Red, White & Blog, Philip Rosenstein - Wednesday, June 29, 2016
Reality, it appears, is setting in among the Trump camp. After lo ...
- Trump, Clinton Ads Take Aim At Each Other
Red, White & Blog, Philip Rosenstein - Tuesday, June 28, 2016
Both the Trump and Clinton camps have released ads exemplifying tactics ea ...
- Millennials' Relationship To Brands: Earn My Loyalty
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
Although there is much analysis to support Millennials' sense of brand skepticis ...
- Brexit Fallout Could Illustrate Dangers Of Populism To American Voters
Red, White & Blog, Philip Rosenstein - Monday, June 27, 2016
Reactions to the Brexit vote varied greatly across the political spectrum ...
- Tesco Boss Happy, But Thinks The Supermarket's Marketing Mix Could Be Better
Around the Net In MAD London, Sean Hargrave - Friday, June 24, 2016
Having posted its second consecutive quarter of sales growth today yesterday, Tes ...
- MediaLink's Kassan: Algorithms Don't Know What People Like
MAD, Gavin O'Malley - Thursday, June 23, 2016
Sadly, "there's no algorithm in the world that can actually tell y ...
- Millennials Fear Aging, So They Live With Parents
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
"Millennials may have a fear of looking back on life with regret ...
- Personalization Popular, But Held Back By Budget And Skill
Research Brief, Jack Loechner - Friday, June 24, 2016
85% of companies are now implementing some form of personalization. However, mo ...
- The Marketing Technology Culture Clash Prevention Guide
Online Spin, Ted McConnell - Thursday, June 23, 2016
Marketing becomes an information problem as computers augment humans in the executi ...
- Dizzying Rate Of Innovation Can Hurt Brand's Relationship With Customers
MediaDailyNews, Laurie Sullivan - Wednesday, June 22, 2016
Earning commitment from consumers requires honesty and trust from brands -- b ...
- Electrolux Calls NA Ad/Marketing Review
MAD, Steve McClellan - Thursday, June 16, 2016
The review will include brand advertising, digital, media, public relations, CRM a ...