- How To Execute An Effective Influencer Marketing Strategy
Social Media & Marketing Daily, Kinglsey Taylor - Monday, July 25, 2016
To ensure credibility, your brand messaging strategy needs be consistent, and yo ...
- Clinton Campaign Launches Trump Filter Website
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 22, 2016
The Clinton campaign has released a Web site where users can overl ...
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers c ...
- Marketer Confidence Stable, Spending To Rise
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2016
Marketing spending is on the rise with favorable investment outlooks continuing ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
RTBlog, Philip Rosenstein - Thursday, July 21, 2016
In a September 2015 report, eMarketer quoted a Fractl and Moz stu ...
- Kiip Raises $12 Million, Focuses On Asian Expansion
Mobile Marketing Daily, Ben Frederick - Tuesday, July 19, 2016
Brian Wong, Kiip's CEO, says that the money will be used ...
- Digital Merchandisers Want Access To Marketers' Real-Time Customer Data
Marketing Daily, Laurie Sullivan - Monday, July 18, 2016
Some 63% of online merchandisers participating in a study released Monday sa ...
- SEIU And Democratic Mega Donor Steyer Join Forces On Voter Mobilization
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 15, 2016
Democratic mega donor and billionaire environmentalist Tom Steyer has joined forces wi ...
- Pro-Clinton Backers Launch New $20 million Anti-Trump Effort
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 15, 2016
A $20 million joint advertising effort between Clinton backers Emily’s List a ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Instagram Turns On Its Video Jets
Around the Net in Video, P.J. Bednarski - Thursday, July 14, 2016
CEO Kevin Systrom says video is Instagram's biggest target for growth th ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 14, 2016
The native contextual advertising company, Vibrant Media, announced on Wednesday the relea ...
- UberMedia Launches New Tool To Enhance Geo-Targeting
Real-Time Daily, Philip Rosenstein - Friday, July 15, 2016
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- Clinton, Trump Increasingly Careful With TV Appearances
Red, White & Blog, Philip Rosenstein - Wednesday, July 13, 2016
We have a brief seven days until the GOP convention in Clevelan ...
- Google Makes Changes To PLA Broad Product Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Google announced several updates to Shopping Campaigns Tuesday, such as a n ...
- Fox Marketing Vet Bernard Joins Simulmedia
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
Veteran TV and film marketing executive, Laurel Bernard has joined TV data-driv ...
- 6 Game-Changing Historical Political Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising changed dramatically with the advent of household television sets. N ...
- PerimeterX Partners With ironSource To Combat Rising Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, July 12, 2016
PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesd ...
- Presidential TV Advertising Records Uptick In June, Koch Ad Scores
Red, White & Blog, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising on TV slowed down significantly at the tail end ...
- 'Mr. Robot' Got A Surprise Facebook Season Debut
Around the Net in Video, P.J. Bednarski - Monday, July 11, 2016
Without any warning, USA Network released the first episode of the seco ...
- G.O.P. S.O.S.
Garfield at Large, Bob Garfield - Monday, July 11, 2016
Do you really want to antagonize so many segments of the populatio ...
- The Trump Myth: TV Political Advertising Is Unnecessary
Marketing: Politics, Mark Lieberman - Monday, July 11, 2016
For months, we've endured headlines and comments questioning the relevance of ...
- America Rising To Help GOP Attract Independent Female Voters
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
America Rising, the opposition research firm, is launching a large-scale initiative ...
- Congressional Democrats Plan TV, Digital Ads That Tie Republicans To Trump
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
The Democratic Congressional Campaign Committee (DCCC) plans an estimated $1 million ...
- Who Goes To Pixar Movies? Not Who You Think
MAD, Larissa Faw - Thursday, July 7, 2016
Quantcast studied search habits to determine the gender, age, income and ethnici ...
- CMOs Take Responsibility For Customer Experience
Marketing Daily, Laurie Sullivan - Thursday, July 7, 2016
Two-thirds of CMOs are now responsible for customer experience -- keeping consume ...
- Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creativ ...
- Trump Fundraising Skyrockets In June
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, July 7, 2016
Questions about Trump’s fundraising prowess have now been muted, as he rak ...