- Back To School For Millennial Moms
Publishers Daily, Jeff Wellington - Monday, August 15, 2016
But for many marketers, regardless of their efforts, someone really important becau ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- What Marketers Don't Need To Be Told -- Or Do They?
Online Spin, Cory Treffiletti - Wednesday, August 10, 2016
We need some new memes, some new topics of interest for t ...
- Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
Real-Time Daily, Philip Rosenstein - Tuesday, August 9, 2016
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- TV Is Strongest Influencer On Voting Behavior
Red, White & Blog, Philip Rosenstein - Monday, August 8, 2016
Across all age groups, 80% of registered voters are likely to ha ...
- Trump Campaign Releases Video Depicting Clinton As Ms. Pac-Man
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 5, 2016
The Trump campaign released a video depicting Hillary Clinton as Ms. Pac-M ...
- Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Email Marketing Daily, Laurie Sullivan - Thursday, August 4, 2016
Zeta Interactive, the data-driven marketing company founded by John Sculley and Dav ...
- It's Time for Equality Marketing
MAD, Elise Mitchell - Thursday, August 4, 2016
'Girl Power' Marketing Is Just the Start. It's Time for Equality Marketing.Bran ...
- A Marketer's Guide To Secondary Conversion Actions
Mobile Marketing Daily, Tom Desaulniers - Thursday, August 4, 2016
In today's complex marketplace, attracting consumers is getting harder across the vario ...
- Hearst Touts Fashion Coverage In Marketing Campaign
The Daily Blog, Erik Sass - Friday, August 5, 2016
Hearst is blowing its own horn when it comes to fashion. T ...
- Colorado House Republican Vows In Paid Ad To "Stand Up To Trump"
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, August 4, 2016
Mike Coffman, GOP congressman from Colorado, is the first Republican congressman ...
- Pro-Trump TV Ads Most Effective In July, Clinton Ads Fall Short
Red, White & Blog, Philip Rosenstein - Thursday, August 4, 2016
Both Trump and Clinton camps released a number of TV ad heavi ...
- New Clinton Ad Highlights Trump's Outsourcing
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, August 3, 2016
A new Hillary Clinton ad focuses on Trump’s use of outsourcing ...
- AcuityAds Launches Programmatic Onboarding Program To Educate Marketers
Real-Time Daily, Philip Rosenstein - Wednesday, August 3, 2016
Tech company AcuityAds on Wednesday launches its AcuityAds Hybrid Program to tack ...
- MediaLink Taps SMG Vet Petersen As Chief Brand Officer
MAD, Steve McClellan - Monday, August 1, 2016
Petersen will be responsible for developing and amplifying MediaLink's brand marketing activitie ...
- Blending Ad Technology And Marketing Technology = MadTech
Research Brief, Jack Loechner - Tuesday, August 2, 2016
47% of the practitioners surveyed said people-based marketing was extremely important, follow ...
- 3 Ways Technology Will Make Stores Fun Again
Marketing Daily, Donnalyn Smith - Friday, July 29, 2016
Now what matters is how retailers will ramp up their store experien ...
- Start-Up Market Is On The Bubble
MAD, Matt Berriman - Thursday, July 28, 2016
With the lessons of the 2000 dot-com crash still top of min ...
- 2C, Flipeleven Launch Digital Shop
MAD, Larissa Faw - Thursday, July 28, 2016
This new Flip2C division will specialize in websites, apps, micro-sites, display ad ...
- The Consumer Decision Journey
Research Brief, Jack Loechner - Thursday, July 28, 2016
Consumers are moving outside the marketing funnel by changing the way th ...
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
SITO Mobile on Wednesday announced the addition of video ad formats ...
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
Real-Time Daily, Philip Rosenstein - Wednesday, July 27, 2016
Today, PubMatic expands its executive board with the hire of Jeff Hirs ...
- "Hillary's America" Movie Breaks Into Top 10 At Box Office
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 26, 2016
A highly critical movie of Hillary Clinton has made a small spla ...
- 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
The Wall Street Journal asks: Does the addition of Yahoo really he ...
- 3 Lessons Marketers Can Learn From Pokemon Go
Mobile Marketing Daily, Ben Frederick - Friday, July 22, 2016
Ever since Pokemon Go shattered all the records for everything ever, developer ...
- Fear of Buying
Real MAD, Stan Mack - Monday, July 25, 2016
...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...