- Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing Tool
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodage ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...
- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Ads Tie Down-Ballot Candidates To Presidential Nominees, Split-Ticket Voting Likely
Red, White & Blog, Philip Rosenstein - Wednesday, September 7, 2016
Both the Democratic and Republican parties, in light of a higher likeliho ...
- Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white pap ...
- Marketers Not Confident With Their Ad Channel Mix
Research Brief, Jack Loechner - Friday, September 2, 2016
The struggle to optimize the marketing mix across channels has recently be ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- The Persistence Of Hispanic Culture In The Digital Age
Engage:Hispanics, Mario Carrasco - Thursday, September 1, 2016
Acculturation continues to be contested in our industry. The death of t ...
- Why SMB Marketers Value Flexibility In Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 31, 2016
SMB marketers value flexibility when it comes to marketing technology, which ...
- Anti-Clinton Spots Lead In Volume Among Negative Ads
Red, White & Blog, Philip Rosenstein - Tuesday, August 30, 2016
As Donald Trump begins his largest TV ad buy yet of t ...
- Donald Trump Launches New $10 Million Ad Buy
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
With a new ad focusing on the economy, the Donald Trump campai ...
- The Trade Desk Names Mark Kirschner Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Monday, August 29, 2016
The Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing offic ...
- Gary Johnson Super PAC Ads Hit The Air
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
Libertarian candidate for president Gary Johnson has received support from a sup ...
- Marketing Tech Over Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
The Wall Street Journal reports that startups are increasingly having trouble raisi ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
Online Spin, Dave Morgan - Thursday, August 25, 2016
I've written a couple of times recently about my views on t ...
- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- What's Next, Drone Delivery Of Your New Car?
MAD, Larissa Faw - Tuesday, August 23, 2016
Hyundai is partnering with Amazon for the "Prime Now. Drive Now." progr ...
- Pro-Clinton Groups Launch Native Ads On 'BuzzFeed,' Target Millennial Women
Red, White & Blog, Philip Rosenstein - Wednesday, August 24, 2016
Pro-Clinton groups EMILY's List and Priorities USA PAC launched native ads ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- Marketing Can Be More Than A Cost Center
Research Brief, Jack Loechner - Tuesday, August 23, 2016
B2B marketers must do more than measure activities like click-through rates a ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Spending On Presidential Election Down 60% From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
Local TV broadcasters are facing tough times with spending on the presidenti ...
- Clinton Campaign Reserves Another $80 Million In TV Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
The Clinton campaign is expanding its lead over the Trump campaign ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Show Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- Marketing Conferences: Time To Raise The Bar
Online Spin, Ted McConnell - Thursday, August 18, 2016
Maybe it's just me, but I feel marketing conference experiences are becomi ...
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strate ...