The global publisher and monetization platform 33Across announced Tuesday an expansion of its partnership with LiveRamp, with the addition of over 200 new audience segments now available to LiveRamp partners.
Segments include holiday shoppers, football fans, and expectant parents -- insights developed from a “variety of dimensions including interest, intent, content consumption, keyword searches, copy and paste actions and social sharing activity.”
“33Across has been strategically building its partnership with LiveRamp to provide marketers with comprehensive and accurate data that enables them to reach their target audiences,” stated Eric Wheeler, CEO of 33Across.
33Across works with over half of Fortune 1000 companies. The company’s AudienceID product offers data and insights on around 1.4 billion users worldwide.