Around the Net
Tesco Boss Happy, But Thinks The Supermarket's Marketing Mix Could Be Better
- Marketing Week, Friday, June 24, 2016 8:17 AM
Having posted its second consecutive quarter of sales growth today yesterday, Tesco chief executive Dave Lewis revealed that although he is satisfied with the progress of the supermarket giant's TV advertising, there are still plenty of areas of the marketing mix "where we could do better."
