- The Mother of All Causes
Online Media Daily, George Simpson - Thursday, August 6, 2009
If you are a media buyer you have to just shake yo ...
- Interpublic Gives Momentum To 'Hyper-Local' Media, Births Geomentum
MediaDailyNews, - Thursday, August 6, 2009
Interpublic's Mediabrands unit this morning officially announced the formation of a n ...
- Automated Media-Buying Platforms Gaining Traction
Online Media Daily, Mark Walsh - Wednesday, August 5, 2009
As agencies increasingly turn to automated systems to buy media and mana ...
- MediaMath Calculates New Funding, Will Expand
Online Media Daily, - Wednesday, August 5, 2009
MediaMath, developer of a digital media-buying platform, this morning said it secur ...
- Donovan Clicks With DoubleClick, iDesk First To Hit DART's Bullseye
Online Media Daily, Joe Mandese - Monday, August 3, 2009
Score one for Madison Avenue data processing giant Donovan Data Systems ...
- Major Media Agencies and Owners Try Out MediaEquals
Around the Net In Media, Joan Voight - Tuesday, July 28, 2009
MediaEquals, a new U.K.-based player, wants to create an automated online tradi ...
- IAB Unveils Mobile Media Buying Guide
Online Media Daily, Mark Walsh - Monday, July 13, 2009
With education still seen as a key step to expanding mobile marketin ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...
- Interpublic Pushes 'Retail 3.0,' Puts Former Home Depot CMO In Charge Of Emerging Media Lab
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
In a major push into the retail media space, Interpublic's Mediabrands un ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- MPG Taps Lenz For Corporate Communications
MediaDailyNews, - Thursday, July 9, 2009
Belle Lenz has joined Havas' MPG unit as corporate communications manager. S ...
- Big Picture: Unilever Launches Media Biz Review
MediaDailyNews, David Goetzl - Monday, July 6, 2009
Unilever, the marketer of brands such as Dove and Hellmann's, has launch ...
- Quantcast Hits Target Marketers With Media Program
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
Up until now solely an audience measurement service, Quantcast on Monday launch ...
- The Online Video Upfront
Video Insider, Eric Franchi - Monday, June 29, 2009
Last week I had the pleasure of spending time with an agen ...
- Interpublic, Microsoft Team To 'Re-Invent' Media Planning, Buying: MOMS Is Not Your Father's Processing System
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2009
One of the hottest areas of the online advertising business - " ...
- Omnicom Taps Denver News' Murphy To Head Sales At Novus
MediaDailyNews, - Wednesday, June 17, 2009
Omnicom has named David Murphy has been named president-sales of its Nov ...
- Report: Nokia Dials Carat As Global Media Shop
MediaDailyNews, - Wednesday, June 17, 2009
Aegis Media's Carat unit has won Nokia's estimated $500 million global med ...
- Mediaedge:cia Plays With Activision
MediaDailyNews, - Monday, June 15, 2009
Videogame marketer Activision Blizzard has named WPP's Mediaedge:cia its media planning a ...
- Aegis Names Malegori CEO Of Italian Operations
MediaDailyNews, - Tuesday, June 9, 2009
Aegis Group Tuesday named Giulio Malegori CEO of Aegis Media Italy, assumi ...
- GlobalHue Taps Fitzgerald As Media Director
MediaDailyNews, - Tuesday, June 9, 2009
Multicultural shop GlobalHue has named Robert Fitzgerald executive vice president-media director. ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- ID Media Taps Lam For Media Intelligence
MediaDailyNews, - Tuesday, June 9, 2009
Interpublic's ID Media has named Fiona Lam director of media intelligence, ...
- Partilla Bolts Time Warner, Jumps To Clear Channel
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
In a major shakeup at Time Warner's Global Media Group, John Partil ...
- AutoTrader Adds ESPN/ABC, Doubling Exposure
Marketing Daily, Karl Greenberg - Friday, June 5, 2009
"We have had so much success to date with our sports sponsorsh ...
- PNC Shifts Media, Creative To Deutsch
MediaDailyNews, - Monday, June 8, 2009
PNC Financial has moved its $100 million creative and media account ...
- Media X: Dying Young
MediaDailyNews, Jack Feuer - Wednesday, June 3, 2009
Enemies of media service are salivating at the prospect of undoing unbundlin ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall Street
Online Media Daily, Joe Mandese - Monday, June 1, 2009
Interpublic finally went public with its new digital media trading system, official ...
- BBDO Said To Back Off Request To Bind Media To Greater Chrysler Liability
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
After sparking concerns among media outlets doing business with Chrysler, agency BB ...
- Upfront Critique: Turner
MediaDailyNews, Don Seaman - Thursday, May 21, 2009
Turner joined the melee of Upfront Week Wednesday morning with a messa ...