- Publicis Asks Federal Authorities To Investigate Fraudulent Online Insertion Order
Online Media Daily, Joe Mandese - Wednesday, October 28, 2009
Starcom MediaVest Group has contacted federal authorities who are conducting a crimin ...
- Never Buy On CPM Alone
Online Spin, Joe Marchese - Tuesday, October 27, 2009
About a month ago, Shelby Bonnie, the CEO of Whiskey Media, articulat ...
- Woe The Digital Sale: Selling Media Buyers On Your Innovative Product
Publishing Insider, Amy Auerbach, Jason Krebs - Friday, October 23, 2009
Question from the mailbag: I represent a new, emerging media company a ...
- Dapper Debuts Real-Time Bidding Tutorial
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 22, 2009
A picture is worth a thousand words, so a thousand pictures ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2009
The computer systems that Madison Avenue uses to plan, buy, process a ...
- To Prevent Digital Ad Fraud, Start With Secure Insertion Orders
Online Media Daily, Joanne Miguel - Tuesday, October 20, 2009
- The Campaign for Bipartisan Targeting
MediaDailyNews, Kathy Kline - Tuesday, October 6, 2009
Things get rocky when the campaign is brought to the media agen ...
- Carat Renews With Donovan, Third Big Shop To Re-Up This Year
MediaDailyNews, Joe Mandese - Wednesday, October 7, 2009
In another big score for Donovan Data Systems, the media buying process ...
- Media Agencies Shake Up Top Executives
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
Of the 14 major media-buying and selling agencies, about two-thirds have install ...
- Omnicom Renews With Donovan, Multi-Year Deal Includes iDesk
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Donovan Data Systems, the dominant provider of back-office media buying systems f ...
- Cause & Effect: How MediaVest's New Research Is Affecting Media
MediaDailyNews, Joe Mandese - Friday, September 25, 2009
To help clients better understand the role social causes have on h ...
- Media Buys: DDS, Cabletelevision Report Big e-Business Increases
MediaDailyNews, Wayne Friedman - Friday, September 18, 2009
There is continued growth for electronic transactions in the TV industry wi ...
- National TV Chief Donna Wolfe Out at UM
Around the Net In Media, Joan Voight - Thursday, September 17, 2009
After 13 years as the senior national television buyer at Universal McCan ...
- Merkle Forms LogicLab To Aid Media Buyers
MediaDailyNews, - Thursday, September 17, 2009
Merkle, a Columbia, Md.-based database marketing agency, has formed a new busine ...
- Correction: ConfirMedia, Not Verance, Went Out Of Business
MediaDailyNews, - Thursday, September 10, 2009
A story in Thursday's edition of
MediaDailyNews (
"See Spot Run: That ... - See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Study Finds Social Nets 'Realistically' Near Top Of 2010 Media Buying Plans
Online Media Daily, Joe Mandese - Thursday, September 10, 2009
Social networks may still seem like an emerging medium, if an ...
- $10 Billion In U.S. Media Spending, Gone
Online Spin, Joe Marchese - Tuesday, September 8, 2009
According to a recent Nielsen report, U.S advertising media budgets fell ...
- Media X: Mutant Chronicles
MediaDailyNews, Jack Feuer - Tuesday, September 1, 2009
Every major media agency has a barter unit hidden away, like t ...
- TBWA's Harwood-Matthews To Head PHD West
MediaDailyNews, - Wednesday, September 2, 2009
Omnicom's PHD unit has tapped Robert Harwood-Matthews as executive vice president, P ...
- Correction: Posterscope Has 11 U.S. Offices
MediaDailyNews, - Thursday, August 27, 2009
- Consensus On Census: Draftfcb Releases Media Buy Specs
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interest ...
- Balihoo Touts $7 Million Round
Online Media Daily, - Thursday, August 27, 2009
Balihoo (www.balihoo.com) this morning announced $7 million in new funding in ...
- Posterscope Adds New Outposts, Expands Into Vegas, Miami
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2009
At a time when it seems like Madison Avenue might be contractin ...
- The Secret About Media Buying
Online Spin, Cory Treffiletti - Wednesday, August 26, 2009
Here's a little secret about media buying. It's one of the secre ...
- How to Jump Start Your Return on Expenses
MediaDailyNews, Jeff Jones, James McIntosh - Friday, August 21, 2009
In a downturn, companies scramble to cut. But that might not ...
- Interpublic Overhauls Media Tech Team: Names New CIO, Strives For More 'Enablement'
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
In a bid to accelerate the role technology is playing in reshapi ...
- Tech Talk: Mediabrands Execs Explain 'Enablement'
MediaDailyNews, The Editor - Tuesday, August 18, 2009
In the following interview with MediaDailyNews, Mediabrands' Chief Technology Catalyst Greg Smi ...
- Poll Finds Majority Of Media Shops See Economy Rebounding, But Continue Altering Media Strategies
MediaDailyNews, Joe Mandese - Friday, August 7, 2009
More than halfway through 2009, and the worst recession the advertising indust ...