Videogame marketer Activision Blizzard has named WPP's Mediaedge:cia its media planning and buying agency of record. The account includes global media planning and buying activities for Activision
Publishing, Inc. and Blizzard Entertainment, Inc.'s North American and European television media planning and buying. Starcom MediaVest Group was Activision Publishing's incumbent media buying and
planning agency, while Horizon Media had been Blizzard Entertainment's agency. The review was handled by the Los Angeles office of Ark Advisors.
