- Four As Media Conference 2010 To Be Held, Well, Just About Anywhere
Show Daily, David Goetzl - Friday, March 6, 2009
It's common practice at the conclusion of the media conference for t ...
- It's The Ecology, Stupid
Show Daily, Joe Mandese - Friday, March 6, 2009
GroupM’s Irwin Gotlieb sometimes looks like he’s in bed with the medi ...
- Page Thompson Vs. Irwin Gotlieb On The Subject Of Upfront ROI
Show Daily, Joe Mandese - Friday, March 6, 2009
OMD’s Page Thompson opened the “Five Families†panel with a call f ...
- Gotlieb Vs. Thompson: Round 2 -- The Difference Between 'Currency' And 'Accountability'
Show Daily, Joe Mandese - Friday, March 6, 2009
“There is a trading currency that is always going to be t ...
- MediaVest Lands Comcast
MediaDailyNews, - Friday, February 27, 2009
Publicis' MediaVest unit has been named the "agency of reference" for bo ...
- Veronis Suhler Issues First-Ever 'Mid-Year' Update, Slashes Original Media Forecasts
MediaDailyNews, Joe Mandese - Monday, February 23, 2009
For the first time in the 22 years since it has be ...
- H-P Consolidates $1 Billion At Omnicom, Drops Zenith
MediaDailyNews, - Monday, February 23, 2009
Computer and business equipment giant Hewlett-Packard consolidated its $1 billion media servic ...
- eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail lea ...
- Mandel Disconnects From Nielsen, Research Integration Unit Disbanded
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Jon Mandel, one of the best known media executives on Madison Aven ...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- MPG Passes Screen Test, Lands Starring Role With CBS Films
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In its biggest win since landing the $700 million-plus Sears Holding Cor ...
- Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
The cost of an average prime-time price plummeted 15% during the four ...
- Google Strikes Traffic, Billing Deal Making It Easier To Sell TV Ads
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
Google this morning announced an agreement to integrate its Google TV A ...
- SMG, Donovan Settle Arbitration
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
After more than a year and a half of arbitration, Publicis' Starc ...
- Interpublic Dissolves Another Magna Brand, Renames Media Barter Unit 'Orion'
MediaDailyNews, Joe Mandese - Monday, February 2, 2009
Interpublic's Mediabrands unit continues to whittle away at one of its brand ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- GM, Turner Bank With MediaBank: Donovan Challenger Making Gains
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2009
In its battle to break Donovan Data Systems' stranglehold on Madison Avenue ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- ZenithOptimedia Restructures For ROI, Goerlich Out As Research Chief
MediaDailyNews, Joe Mandese - Tuesday, January 27, 2009
Another top Madison Avenue researcher is moving on. Bruce Goerlich is o ...
- IAB Readies Push To Combat Online's 'Creative Shabbiness'
Online Media Daily, Joe Mandese - Tuesday, January 27, 2009
The Interactive Advertising Bureau is preparing a major push to promote t ...
- Obit: Gene DeWitt, Dead At 65
MediaDailyNews, Staff Writers - Friday, January 23, 2009
Gene DeWitt, a former top agency media director and one of t ...
- RJ Palmer Founder Robert Palmer, Dead At 74
MediaDailyNews, - Wednesday, January 21, 2009
Robert Palmer, who founded independent media services agency R.J. Palmer Inc. ...
- Jenny Craig Moves To Zenith, Carat Drops More Pounds
MediaDailyNews, - Wednesday, January 14, 2009
National diet and nutrition chain Jenny Craig Inc. Tuesday named Publicis' Zeni ...
- Virgin Mobile Consolidates With MPG, Media Contacts
MediaDailyNews, - Thursday, January 8, 2009
Havas' MPG and Media Contacts units have gotten 2009 off on ...
- McHale Empowers Self, Resigns As President Of Cincinnati Independent
MediaDailyNews, Joe Mandese - Tuesday, January 6, 2009
Brian McHale is out as president of Cincinnati-based independent Empower MediaMarketing. McHal ...
- Squeezing Out Success
Media Magazine, Steve Farella, Audrey Siegel - Monday, March 2, 2009
When life hands us lemons, we make lemonade. While experts predict ...
- Annotated: Walgreens Times Square Billboard
Media Magazine, Gaetano Pollice - Monday, February 2, 2009
The Walgreens "spectacular," a sort of showoff term traditionally used to ref ...
- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertisi ...
- Tipping the Iceberg
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 1, 2009
Sometimes a number can be both frightening and liberating. Like this o ...