- Addendum: GroupM Says MIG Provided Audience-Buying Since '07
Online Media Daily, - Tuesday, June 28, 2011
Addendum: A GroupM spokesman took exception with Online Media Daily's coverage ...
- Agencies As DMPs
Online Spin, Jason Heller - Tuesday, June 28, 2011
Winds of change are blowing down the halls of major media agencie ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Got Data? Find The $tories
TV Board, Mark Lieberman - Monday, June 27, 2011
I'd say that what the industry does best -- what everyone h ...
- RJ Palmer Handles Media For Suncore
MediaDailyNews, - Wednesday, June 22, 2011
Suncore Products awarded RJ Palmer Media Services all media buying responsibilities. ...
- Rentrak To Sync Services With MediaBank
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
Rentrak, which offers measurement services based on set-top-box data, said it h ...
- Media Buyers: Clients Still Spending, But Cautious
MediaDailyNews, David Goetzl - Wednesday, June 15, 2011
Unemployment may remain high and consumer confidence middling, but top media-buying executiv ...
- Media Innovation Group Moves Beyond GroupM, Signs NEO@Ogilvy
Online Media Daily, - Tuesday, June 14, 2011
Media Innovation Group, the ad technology business spun known primarily for i ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Group M Introduces Anti-Piracy Policy For Digital Buys
Online Media Daily, - Wednesday, June 8, 2011
GroupM has adopted a new digital media buying policy. ...
- Aegis Confirms Talks With Ipsos, Fuels New Takeover Spec
MediaDailyNews, Joe Mandese - Monday, June 6, 2011
Aegis Group, the parent of media services shops Carat, Isobar, Posterscope a ...
- Donovan Retains Havas' MPG, Marks 10 Years Servicing Shop
MediaDailyNews, - Monday, June 6, 2011
Havas' MPG unit has renewed a multi-year contract for media systems a ...
- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2B
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Media buyers say Fox is initially asking 14% increases on the CP ...
- WPP's MEC, Mindshare Units Dominate New Biz Competitiveness
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 4 ...
- Putting Madison Avenue on the Couch
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
As far as brains go, Barry Fischer has a pretty good on ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- Buklarewicz To VP, MPG
MediaDailyNews, - Tuesday, May 3, 2011
MPG, part of Havas Media, has named David Buklarewicz as vice presiden ...
- Media Buyers Predict Upswing In Online Video Ad Spend
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
According to a new report from BrightRoll, 28% of media buyers reveal ...
- First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata
MediaDailyNews, Joe Mandese - Monday, May 2, 2011
Rentrak, the first aggregator of digital set-top TV audience data to integra ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- MPG Wins ESCADA Media Account
MediaDailyNews, - Tuesday, April 26, 2011
The international fashion group ESCADA has awarded its seven-figure global media accou ...
- Media Buyers Are Staffing Up
Around the Net In Media, Phyllis Fine - Monday, April 25, 2011
Media buying companies report hiring was up 43% in Q1, a substanti ...
- MediaBank Lands Burrell, First Deal Blending Agency And Market Systems
MediaDailyNews, Joe Mandese - Friday, April 22, 2011
MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2011
What would you do if you wanted to create a media agen ...
- Arbitron, Marketron Unveil New Radio Tracking, Planning Tools
MediaDailyNews, Erik Sass - Friday, April 15, 2011
As the radio business struggles to win back billions in ad spendin ...
- Media Buyers: Passion Media Has Heat
Online Media Daily, Michael Sippey - Thursday, April 14, 2011
The media monopolies of 20 years ago (no matter how small) ha ...
- The Reach Metric Is Broken: Do Ad Networks Misalign Agency Expectations?
Online Media Daily, Joe Casale - Friday, April 8, 2011
The "reach" metric used to measure digital media is broken. Media planne ...
- Media Mix Is Trivia
Online Spin, Kendall Allen - Monday, April 11, 2011
As we go about our business in the media marketplace, we al ...
- UM Remains Sony's One & Only, In North America
MediaDailyNews, - Thursday, April 7, 2011
Interpublic's Universal McCann unit has reached a new, three-year agreement to ser ...