- Spark Named Dairy Queen's Media AOR
MediaDailyNews, - Tuesday, March 29, 2011
American Dairy Queen Corp. tapped Spark Communications, part of Starcom MediaVest Grou ...
- Agencies: Japanese Disaster Impacting Auto, Electronics Spending
MediaDailyNews, Joe Mandese - Friday, March 25, 2011
It may seem as small consequence compared to the human tragedies th ...
- Harmelin Goes Nuts, Lands Blue Diamond
MediaDailyNews, - Wednesday, March 23, 2011
Philadelphia-based Harmelin Media has landed the TV planning and buying account f ...
- Microsoft Splits Media Operating System Between SMG, Incumbent UM
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
Microsoft Friday ended a review resulting in the split of its ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Hasbro Names Initiative Media AOR
MediaDailyNews, - Tuesday, March 8, 2011
Habro named Initiative its media agency of record in the U.S. Initiati ...
- Pomerleau Named Colle+McVoy Media Director
MediaDailyNews, - Tuesday, March 8, 2011
Colle+McVoy named Nicole Pomerleau media director. She will be responsible for a ...
- Interpublic's Magna Taps Initiative's Williams
MediaDailyNews, - Wednesday, March 9, 2011
Chris Williams has been named executive vice president-global investment strategy at Interpublic ...
- KSL Wins Mount Sinai Account
MediaDailyNews, - Thursday, March 3, 2011
KSL Media today announced two new business wins in the health secto ...
- Death Of 30-Second Spot Has Been Greatly Exaggerated
MediaDailyNews, David Kline - Wednesday, March 2, 2011
More than half of U.S. homes have broadband, and broadband adoption continu ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Carat, DDB Tribal Win eBay Bid
MediaDailyNews, - Wednesday, February 23, 2011
eBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agenc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insig ...
- Upfront Comes Under Fire
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying ...
- Mindshare Out Of Disney Review: Publicis, Omnicom, Carat Make Short List
MediaDailyNews, - Wednesday, February 9, 2011
WPP's Mindshare unit is out of the review for Walt Disney Co. ...
- Disney To Name $1 Bil Short List: Expected To Include Publicis, Omnicom, Mindshare, Carat
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2011
Now that Green Bay Packers Quarterback Aaron Rodgers has won the Sup ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- Starcom MediaVest Expands Rentrak Deal
MediaDailyNews, - Thursday, February 3, 2011
Publicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- Varick Taps Evidon For Compliance
Online Media Daily, - Wednesday, February 2, 2011
Varick Media Management, the digital media-buying platform division of MDC Partners, sa ...
- Adnetik Spins Off Latino Platform
Online Media Daily, - Wednesday, February 2, 2011
In what may be the first online audience buying system aimed square ...
- Viamedia Sells Cable Inventory On Google TV Ads
MediaDailyNews, David Goetzl - Monday, January 31, 2011
Viamedia, a rep firm that sells on behalf of a collection ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- ignitAd Launches Bid Optimization Platform
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
ignitAd has begun to roll out an ad yield optimizer that provid ...
- Levi's Taps Wieden, OMD
MediaDailyNews, - Friday, January 28, 2011
Iconic American apparel brand Levi's Thursday said it awarded its global advertisi ...
- Easy Radio Buying: Arbitron Integrates XML, TAPSCAN
MediaDailyNews, Erik Sass - Friday, January 28, 2011
Radio ratings firm Arbitron will integrate Proposal XML -- a widely us ...
- MediaBank Splits Into 2 Divisions
MediaDailyNews, Fern Siegel - Tuesday, January 25, 2011
To facilitate growth, MediaBank has restructured the company: The Agency Systems divisi ...