KSL Media today announced two new business wins in the health sector: The Mount Sinai Medical Center and MidNite, natural sleep remedy. KSL will manage media planning, buying and strategy to heighten
the visibility of Mount Sinai. Located in New York, The Mount Sinai Medical Center encompasses both The Mount Sinai Hospital and Mount Sinai School of Medicine. The Mount Sinai campaign spend is $1.5
million; while the MidNite account spend should be in the $3 million range, scheduled for an April launch. Devito Verdi previously handled the Mount Sinai account.
