- Hershey To Conduct Global Media Agency Review
MediaDailyNews, Steve McClellan - Thursday, December 20, 2012
The Hershey Company is launching a global agency review for all med ...
- Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online
MediaDailyNews, Steve McClellan - Wednesday, December 19, 2012
In a bid to help clients better manage their ad buying acro ...
- Global Media 'Trading' Sentiment Soars In December, Especially Among Americans
MediaDailyNews, Joe Mandese - Thursday, December 20, 2012
The percentage of advertisers who say their demand for media is improvi ...
- eHarmony Finds Match With Ocean Media
MediaDailyNews, Steve McClellan - Friday, December 14, 2012
Online dating service eHarmony has shifted its media planning and buying assignme ...
- Solve: Media Buyers Warm To Native Ads
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2012
What do media buyers make of "native advertising" -- that controversial fo ...
- The Twelve Days Of Christmas (Ad Seller & Ad Buyer Version)
Online Spin, Cory Treffiletti - Wednesday, December 12, 2012
While drafting my article for this week, two things struck me ...
- WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google
MediaDailyNews, Steve McClellan - Monday, December 3, 2012
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could ha ...
- Conversion Rates Up 50%, BS Up 100%
Online Media Daily, George Simpson - Friday, November 30, 2012
When, as I often am, you are called to listen to ...
- Bob Evans Selects Engauge As Its Digital AOR
Online Media Daily, Karlene Lukovitz - Wednesday, November 28, 2012
Read more: http://www.mediapost.com/publications/article/188076/bob-evans-selects-engauge-as-its-digital-aor.html#ixzz2DYVZ9A5k ...
- UM, McCann Shack Up, Land Joe's Crabs
MediaDailyNews, Steve McClellan - Tuesday, November 27, 2012
Interpublic Group's UM has been awarded the media planning and buying accou ...
- Marketers: Give Us More Digital For Ads
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Digital marketing shop Adform says research done during ad:tech New York, sugges ...
- UM Retained As Media Buyer For J&J
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Health care giant Johnson & Johnson has retained UM as its med ...
- J&J Launching Media-Buying Review, Currently Spending $1B
MediaDailyNews, Steve McClellan - Monday, November 19, 2012
Health care giant Johnson & Johnson is conducting a U.S. buying-focused agen ...
- Mondelez Taps Aegis Media For Western European Biz
MediaDailyNews, Steve McClellan - Friday, November 16, 2012
Snack food giant Mondelez International, recently spun off from Kraft Foods, h ...
- Real-Time Bidding Soars, Display Ads To Hit $15 Bil
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2012
To the dismay of resistant publishers and marketers, real-time bidding will accou ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Vevo Launches Ad Exchange, Enhances Brand Marketing
Online Media Daily, Gavin O'Malley - Monday, October 29, 2012
Vevo, the latest Web publisher to break into real-time bidding, just debut ...
- The Future Of Augmented Reality
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 29, 2012
Diving into what will likely be a serious matter for media buye ...
- Zenith Retains Travelocity Media Business
MediaDailyNews, Steve McClellan - Friday, October 26, 2012
Publicis Groupe's Zenith has retained its Travelocity media assignment after a revie ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal
Online Media Daily, Laurie Sullivan - Friday, October 19, 2012
The world recently became smaller for RocketFuel and its U.S. brand clien ...
- Six Things A CMO Should Know About Real-Time Bidding
Programmatic Insider, Chris Sukornyk - Thursday, October 18, 2012
Number one: fact from fiction. Real-time bidding (RTB) refers to a w ...
- MEC Wins LegalZoom Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
WPP's MEC has been selected to handle media chores for LegalZoom, t ...
- Marketers Should Micro-Target 'Mass Affluents'
MediaDailyNews, Wayne Friedman - Tuesday, October 16, 2012
Nielsen says "mass affluents," a new segment of wealthy Americans -- tho ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- Vibrant Media Gets Big Names On Board
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Chris Ahearn, Cathie Black and Mark Zagorski have been appointed to Vibra ...
- MediaVest USA Awarded Media AOR Duties For The Travelers Companies
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Publicis Groupe's MediaVest USA has been awarded media agency of record duti ...
- The Business Of Reinventing 'TV Households'
MediaDailyNews, Mike Bloxham - Wednesday, September 26, 2012
Now, the trend toward thinking in terms of video consumption across a ...