- Flink To VP, Digilant Global Platform Solutions
Online Media Daily, Gavin O'Malley - Friday, September 21, 2012
Digilant -- the agency trading desk that was incubated by Havas Digit ...
- First Look: Mediaocean's New SmartRFP App
Online Spin, Matt Straz - Monday, September 24, 2012
Last week I was granted access to Mediaocean's new digital pre-buy applicatio ...
- It Takes More than Big Data To Target Customers
Online Media Daily, Megan Fearnow - Friday, September 21, 2012
Buying audiences based on complex data analysis is clearly a huge st ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Media Buying: TV Shows Now Assigned 'Brand Value'
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
For advertisers, TV is becoming a lot less about reach, demographics a ...
- Cracking Into Video's Cost Structures
Video Insider, Rich Routman - Thursday, September 13, 2012
Video, like all other forms of online advertising, changes rapidly. While viewe ...
- But For The Want Of A Company Car
Raw, Steve McClellan - Wednesday, September 12, 2012
Horizon Media CEO Bill Koenigsberg told the audience attending today's TVB Forwa ...
- Forrester Creates Digital Playbook To Enhance Media Buying
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
A Forrester Research analyst emphasizes the need for media planners and markete ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Lionsgate Reviews $400 Million Media Agency Assignment
Raw, Steve McClellan - Friday, September 7, 2012
Los Angeles-based movie and TV studio Lionsgate has put its media agen ...
- MPG Promotes Hiltz To CEO
MediaDailyNews, Steve McClellan - Wednesday, September 5, 2012
Havas-owned media agency MPG has promoted Lori Hiltz to CEO of i ...
- Mindshare Wins Smithfield Media Assignment
Raw, Steve McClellan - Tuesday, September 4, 2012
WPP's Mindshare has been awarded media planning and buying duties for Smithfie ...
- Kraft Spin-off Mondelez To Hold Media Agency Review
Raw, Steve McClellan - Friday, August 31, 2012
Mondelez International is preparing to launch a media agency review, the compa ...
- Mediabrands Names Additional BPN Executives
Raw, Steve McClellan - Wednesday, August 29, 2012
Mediabrands has named Liz Ross North American CEO of its new confli ...
- GroupM Names Bluman To Head Digital
Online Media Daily, Steve McClellan - Wednesday, August 22, 2012
GroupM, the WPP media oversight arm, has created the role of chi ...
- Brand Advertisers: Ready To Shut Down Banners & Web Video Ads From Midnight-6 A.M.?
Online Spin, Dave Morgan - Thursday, August 23, 2012
You'd better get ready: TV media-buying processes, protocols and parameters are comi ...
- Pivotal's Wieser Pivots, Downgrades U.S. Ad Economy
MediaDailyNews, Joe Mandese - Wednesday, August 15, 2012
Influential Wall Street analyst Brian Wieser has downgraded his estimates for U. ...
- Publicis Groupe Buys Resultrix, Strengthens Mobile
Online Media Daily, Laurie Sullivan - Tuesday, August 7, 2012
Performics, the search marketing arm of the Publicis Groupe, announced the acquisiti ...
- Lindblad Taps ID As Media AOR
MediaDailyNews, Steve McClellan - Friday, August 3, 2012
Travel tour company Lindblad Expeditions has selected Interpublic's ID Media as i ...
- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...
- Horizon Cleans Up With Steemer Account
MediaDailyNews, Steve McClellan - Thursday, August 2, 2012
Independent shop Horizon Media has landed the Stanley Steemer media planning a ...
- Mediaocean Introduces Buying Upgrade, New CTO
MediaDailyNews, Steve McClellan - Wednesday, August 1, 2012
Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ...
- SET Rebrands To Refine Ad Targeting For Clients
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
Attempting to make online video ad buying similar to television, Affine Syste ...
- Reconciliation With The RFP Process
Video Insider, Rich Routman - Thursday, July 26, 2012
We all agree that the RFP process is, to put it bluntl ...
- Nobody Ever Cried Over A Banner Before
Online Spin, Cory Treffiletti - Wednesday, July 25, 2012
Super Bowl, Olympics or targeted online advertising? That's the question of t ...
- TV Is Everywhere. Now What?
MediaDailyNews, Lynda Clarizio - Tuesday, July 24, 2012
Though consumers' appetite for video content on any platform seems to ...
- Dentsu America Wins New Orleans Tourism Account
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketi ...
- PHD Wins Farmers Insurance Media Account
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Farmers Insurance has selected Omnicom's PHD to handle media planning and buyi ...
- Brewer SABMiller Consolidates Media With MEC
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Global brewing giant SABMiller has consolidated its media planning and buying assignme ...